Mayuri Dahiya

Communications leader with 11+ years of experience across consumer and B2B technology. I have advised business and market leaders on storytelling, reputation and communications strategy, with deep experience across India’s technology, media and creator landscape. My work spans consumer technology, enterprise, AI, product and crisis communications, with a focus on turning complex ideas and business priorities into clear, relevant narratives.

Senior Communication Specialist at Adobe India (2024-05 – Present)

• Advised business, marketing and sales leaders across Adobe’s consumer and B2B businesses
• Shaped Adobe India’s communications and market strategy across AI, creativity and digital experience, translating global priorities into relevant India narratives.
• Owned strategic media partnerships and annual commercial negotiations across traditional, new-age and creator media, managing significant budgets
• Partnered with global and regional communications teams to bring international narratives to life in India while shaping market-specific storytelling and opportunities.
• Strategic communications for marquee India moments including Adobe Summit, Adobe MAX, Airtel x Adobe Express, WAVES and Adobe’s student initiatives..
• Leveraged audience and media insights to optimize campaign performance, engagement, and brand perception.

Assistant Manager at Xiaomi India (2022-02 – 2024-04)

• Successfully managed crisis and reputation issues, mitigating impacts on brand and organization
• Collaborated closely with Policy, GR, Legal, and Global teams to handle geopolitical situations in the 2nd largest market for the brand
• Skillfully handled tax evasion cases totaling $200 million and navigated through various app closure challenges, directly impacting a $100 million business
• Strategized communication plan to build positive conversations around various CSR, HR initiatives
• Introduced the new leadership to key stakeholders to enhance brand reputation

Senior Account Manager at AvianWE (2020-05 – 2022-01)

• Key Clients - Samsung, WhiteHatJr
• Trusted point of contact and advisor to the client while ensuring the smooth running of the business with a team of 7 members
• Build and drive campaigns that strengthen brand reputation
• Manage all corporate and crisis communication
• Lead individual projects and active participation in new business development

Account Manager at AvianWE (2019-04 – 2020-04)

• Key Clients - Mastercard, Samsung, Kings XI Punjab & GMAC
• Campaign planning, content creation, and media engagement
• Team management - leading a team of 5 across clients
• First responder to manage all corporate and crisis communications
• Engage with key influencers for various paid activities and deliver beneficial results

Senior Account Executive at AvianWE (2015-05 – 2019-03)

• Supported clients across media relations and campaign execution
• Built media relationships and supported influencer and on-ground activations
• Contributed to research, reporting, and day-to-day account management

Post Graduate Diploma in English Journalism – Indian Institute of Mass Communication

B.A. (Hons) in English – University of Delhi