Midhlaj Mdlj

Marketing Manager at D'art Pvt Ltd (2019-04 – 2020-07)

Develop and implement comprehensive marketing strategies to meet organizational goals.
Conduct market research to identify new opportunities, trends, and customer needs.
Analyze market data, competitor activities, and customer feedback to refine marketing strategies.
Lead and manage the marketing team to ensure timely and effective campaign execution.
Collaborate with sales, product, and creative teams to align marketing efforts with business objectives.
Design, implement, and monitor marketing campaigns to enhance brand awareness and drive sales.
Prepare reports and presentations for senior management on campaign performance and market trends.
Communicate effectively with stakeholders during challenging situations.

CEO at Tazy Solutions Pvt Ltd (2020-08 – 2022-04)

Develop and communicate the startup's vision, mission, and long-term strategic goals.
Make critical business decisions, including financial planning, resource allocation, and market positioning.
Monitor performance metrics across all business functions to ensure profitability and growth.
Develop and implement a comprehensive marketing strategy aligned with business goals.
Develop marketing budgets, track expenditures, and optimize spending for maximum ROI.
Analyze market trends, customer behavior, and competitor strategies to identify growth opportunities.
Manage digital marketing channels (SEO, social media, email, paid ads) to increase online presence.
Design and implement customer acquisition and retention strategies.
Act as the public face of the company, managing communication during crises or challenges.
Identify new business opportunities, partnerships, or technologies that can drive growth.

Quality Analyst at Rstack Solutions Pvt Ltd (2022-04 – Present)

Analyze and understand project requirements, business use cases, and technical specifications.
Design test plans and create detailed, comprehensive, and well-structured test cases.
Perform regression testing to ensure new features or changes don't introduce defects.
Identify, document, and report bugs, issues, and defects in the defect tracking system (JIRA, Azure DevOps).
Classify bugs based on severity and priority, and ensure their timely resolution by working closely with developers.
Test APIs and ensure correct data exchange between systems.
Collaborate with performance testing teams or use tools like JMeter if applicable for manual observations.
Communicate test progress, results, and challenges to stakeholders during standups or review meetings.
Provide feedback and suggestions for improvements in the software development process.
Maintain detailed documentation of test cases, execution results, and defect logs.
Follow the software testing life cycle (STLC) and ensure adherence to QA processes and standards.
Participate in peer reviews for test case development and defect analysis.
Validate that the software meets the end-user requirements and is ready for production deployment.
Verify production deployments and perform smoke testing to ensure the system's stability.

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