Midhlaj Mdlj

Seeking a challenging and progressive career using my professional, skills and creative thinking to gain future exposure, strengths and Experiences.

Marketing Manager at D'art Pvt Ltd (2019-04 – 2020-07)

• Develop and implement comprehensive marketing strategies to meet organizational goals.
• Conduct market research to identify new opportunities, trends, and customer needs.
• Analyze market data, competitor activities, and customer feedback to refine marketing strategies.
• Lead and manage the marketing team to ensure timely and effective campaign execution.
• Collaborate with sales, product, and creative teams to align marketing efforts with business objectives.
• Design, implement, and monitor marketing campaigns to enhance brand awareness and drive sales.
• Prepare reports and presentations for senior management on campaign performance and market trends.
• Communicate effectively with stakeholders during challenging situations.

CEO at Tazy Solutions Pvt Ltd (2020-08 – 2022-04)

• Develop and communicate the startup's vision, mission, and long-term strategic goals.
• Make critical business decisions, including financial planning, resource allocation, and market positioning.
• Monitor performance metrics across all business functions to ensure profitability and growth.
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Develop marketing budgets, track expenditures, and optimize spending for maximum ROI.
• Analyze market trends, customer behavior, and competitor strategies to identify growth opportunities.
• Manage digital marketing channels (SEO, social media, email, paid ads) to increase online presence.
• Design and implement customer acquisition and retention strategies.
• Act as the public face of the company, managing communication during crises or challenges.
• Identify new business opportunities, partnerships, or technologies that can drive growth.

Quality Analyst at Rstack Solutions Pvt Ltd (2022-04 – Present)

• Analyze and understand project requirements, business use cases, and technical specifications.
• Design test plans and create detailed, comprehensive, and well-structured test cases.
• Perform regression testing to ensure new features or changes don't introduce defects.
• Identify, document, and report bugs, issues, and defects in the defect tracking system (JIRA, Azure DevOps).
• Classify bugs based on severity and priority, and ensure their timely resolution by working closely with developers.
• Test APIs and ensure correct data exchange between systems.
• Collaborate with performance testing teams or use tools like JMeter if applicable for manual observations.
• Communicate test progress, results, and challenges to stakeholders during standups or review meetings.
• Provide feedback and suggestions for improvements in the software development process.
• Maintain detailed documentation of test cases, execution results, and defect logs.
• Follow the software testing life cycle (STLC) and ensure adherence to QA processes and standards.
• Participate in peer reviews for test case development and defect analysis.
• Validate that the software meets the end-user requirements and is ready for production deployment.
• Verify production deployments and perform smoke testing to ensure the system's stability.

10th – Kerala State Board (2012)

PUC – Kerala State Board (2014)

Advanced Diploma in Software Engineering – Nirmalagiri College CTC (2016)

Bachelor of Computer Application – Bangalore University (2019)