Chandrashaker Yadav

Digital Marketing professional with 2 years 2 months of hands-on experience across B2B SaaS and automotive eCommerce. Experienced in SEO, Google Ads, Meta Ads, lead generation, website and landing-page optimization, email marketing, content marketing, CRM tracking and analytics. Currently working on digital marketing for a B2B SaaS platform, with measurable improvements in qualified leads, CPL, conversion rate and ROAS.

Strong hands-on experience with Google Analytics, Search Console, SEMrush, Mailchimp, Wix and campaign reporting.

Digital Marketing Executive – B2B SaaS Platform at AUTOROX / SMART AUTO SYSTEMS (2025-12 – Present)

Manage digital marketing activities across SEO, paid campaigns, email marketing, website updates and landing-page improvements, supporting inbound lead generation.

• Manage approximately ₹2 lakh/month Google Ads and ₹1 lakh/month Meta Ads budgets.

• Improved qualified leads by 30–40% through campaign optimization and improved targeting.

• Reduced CPL by 25–35% and improved conversion rate by 20–28% through campaign and funnel optimization.

• Maintained 3–5x ROAS across paid campaigns through continuous monitoring and optimization.

• Execute Mailchimp campaigns including segmentation, setup, QA, scheduling, reporting and automation workflows for onboarding, nurture and retention.

• Work on SEO, backlink building, website content updates and landing-page improvements through Wix.

• Write blogs and customer/product case studies, and create Canva creatives for campaigns, email, social media and other marketing activities.

• Track inbound leads and marketing performance through CRM and campaign reporting, supporting coordination with sales.

• Planned social media content and created Canva creatives; grew followers from 250 to 6050.

Digital Marketing Executive at AUTOZILLA SOLUTIONS PVT. LTD. (2024-07 – 2025-11)

Worked across SEO, content marketing, Google Ads, Meta Ads, social media and CRM tracking for an automotive eCommerce platform.

• Wrote and published 70+ SEO blogs, contributing nearly 75% of total organic traffic.

• Conducted keyword research, competitor analysis and search-intent mapping using SEMrush and Google Keyword Planner.

• Executed on-page SEO including meta tags, internal linking, heading optimization and content updates, along with basic technical SEO activities such as indexing and sitemap improvements.

• Built backlinks and handled off-page SEO activities, increasing Domain Authority from 6 to 20 and reducing Spam Score from 22 to 10.

• Managed Google Ads and Meta Ads campaigns, contributing to 58% improvement in ROI and 42% reduction in CPL.

• Used Google Analytics, Search Console and Magento CRM to track traffic, leads and marketing performance.

Bachelor of Technology (B.Tech) in Mechanical Engineering – Anurag University (2018)