Mohit Singla
Senior Manager - Marketing
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About
Senior marketing professional with 8+ years of experience driving pipeline growth and revenue for global technology businesses. Proven track record of building integrated, multi-channel campaigns across digital, ABM, and events marketing to accelerate lead generation, customer acquisition, and brand visibility. Experienced in partnering closely with sales leadership, managing multi-million dollar budgets, and leading cross-functional teams to deliver measurable ROI.
Experience
Senior Manager - Marketing at VVDN Technologies (2019-05 – Present)
- Led global growth marketing across paid, SEO, and lifecycle channels, scaling a multi-million dollar pipeline through full-funnel optimization
- Built and executed AI-led SEO, AEO, and GEO strategies, improving visibility across search and AI-driven discovery platforms
- Owned website and conversion funnel, optimizing journeys, landing pages, and content to maximize lead generation
- Launched and localized VVDN's Japan website, enabling digital market entry and generating incremental pipeline through region-specific SEO, content, and lead generation efforts
- Led ABM across target regions with sales, building a ~$58M qualified pipeline
- Executed targeted account engagement and nurturing programs to improve MQL to SQL conversion and deal velocity
- Led branding and end-to-end execution at global events (MWC, GITEX, ISC West)
- Started and managed Analyst Relations with ISG, Everest Group, and Zinnov to strengthen positioning at a global forum
Assistant Manager - Marketing at untravel.com (2017-07 – 2019-05)
Worked to revitalize a lagging web presence for a business experiencing a downward traffic trend. Worked closely with a team of 2 to plan and execute digital marketing strategy. Accountable for complete product management, SEO and PPC, website management, social media, web analytics.
- Managed PPC marketing, generated about 1000 leads/month that helped in generating a revenue of INR 10M/month on average
- Executed marketing automation and CRM strategies to improve lead nurturing and conversion rates
Education
Bachelor's Degree in Electronics & Instrumentation – Thapar University, Patiala (2013 – 2017)