Monisha P

Ecommerce and Marketplace Growth Specialist with 8+ years of experience at Amazon India and leading retail brands, focused on driving revenue, optimizing ad performance, and scaling seller businesses.

Core domains: Amazon Seller Central & Sponsored Ads, Category growth & pricing strategy, Performance marketing (Google + Marketplace Ads), Vendor & stakeholder management.

Key results: Proven track record of improving ROAS, increasing conversions, and scaling revenue across categories.

Senior Business Operations Specialist – Category & Marketplace Growth at Amazon India Pvt. Ltd.

• Managed high-value seller accounts, driving revenue growth through strategic planning and execution.
• Increased seller sales by optimizing product listings (SEO + keywords), pricing strategies, promotions, and campaigns.
• Acted as the primary point of contact (POC) for sellers, improving retention, satisfaction, and performance diagnostics.
• Built growth pipelines and drove category expansion strategies to unlock new revenue streams.

Advertising Specialist – Amazon Ads / Performance Marketing at Amazon India Pvt. Ltd.

• Managed Sponsored Ads campaigns with focus on ROAS improvement, CPC reduction, and conversion rate optimization.
• Conducted A/B testing for ad copies, improving CTR and Quality Score.
• Delivered data-driven campaign strategies using deep keyword insights and performance analytics.

Category Manager at RoyalOak India Pvt. Ltd.

• Owned end-to-end category P&L, including revenue, profitability, and growth targets.
• Led pricing, promotions, and inventory planning to balance margins and inventory health.
• Improved revenue through trend analysis and product assortment expansion.
• Managed vendor negotiations and strategic partnerships to optimize supply and margins.

Sales Advisor at TDCX India

• Closed high-value deals using consultative selling methodology.
• Identified upsell opportunities and implemented strategies to improve revenue per client.

Student Advisor at GUS Education

• Converted leads into enrollments through consultative sales and relationship management.
• Managed international client pipelines, ensuring smooth admissions and service delivery.

B.Tech in Information Science – PDA College of Engineering, Karnataka