Prasanth Sasidharan
Amazon Marketplace Expert | Ecommerce Growth Specialist | BD & Campaign Operations
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About
Ecommerce & BD professional with 7+ years driving Amazon marketplace revenue, campaign operations, and B2B sales. Generated 2 Cr+ in 25 days during Great Indian Festival. Expert in Amazon PPC (SP/SB/SD/Video), FBA, catalog management, ACoS optimization, audience segmentation, and US campaign compliance. Strong analytical and stakeholder management skills.
Seeking
Ecommerce or BD role in Bengaluru.
Experience
Marketing Specialist — Campaign Operations - Viveja IT Services - Hyderabad
(2026-10)
- Manage US financial services client campaigns — SMS and email — covering segmentation, exclusion lists, opt-out compliance.
- Execute manual and automated campaigns tracking delivery rate, response rate, CTR, and conversion metrics
- Produce post-campaign analysis and weekly performance MIS for stakeholder reporting
Assistant Manager — Ecommerce - INM Communications Pvt. Ltd. - Bengaluru
(2025-07 - 2026-01)
- Improved Amazon FBA efficiency by 25% — seller onboarding, catalog setup, inventory planning, and launch execution
- Drove 15-20% conversion rate uplift through pricing strategy, deal adherence, and competitive benchmarking (ICPC)
- Achieved 10-15% profit margin improvement via pricing optimization, fee analysis, and promotion planning
- Reduced listing defects by 25% through Amazon policy compliance and catalog governance
Senior Ads Manager - Tech Mahindra Limited - Bengaluru
(2023-06 - 2025-07)
- Managed Amazon Advertising (SP, SB, SD, Video) for 20+ advertisers — optimizing ACoS, ROAS, CTR, and daily ad spend
- Built performance dashboards tracking BSR, conversion rate, keyword indexing, and session-to-order funnels
- Won Best Performer Award — GIF 2024 and Team Performer Award — Great Summer Sales 2024
Sales Associate — Seller Growth & BD - Amazon Development Centre India - Bengaluru
(2020-06 - 2023-03)
- Managed D2C key accounts — ad program adoption, product visibility, revenue targets, and seller onboarding
- Drove seller ad investment growth through ROI-based pitching, cross-sell and upsell of SP, SB, and SD products
- Reduced seller time-to-first-sale by streamlining onboarding-to-launch pipeline with CRM-driven processes
Trade Marketing Assistant - Local Cube Commerce Pvt. Ltd. - Bengaluru
(2017-09 - 2018-04)
- Established 200+ retail stores across Tamil Nadu and Kerala through brand visibility and trade marketing campaigns
- Executed in-store branding, trade promotions, and consumer activation to drive product placement and revenue
Amazon Marketplace Consultant - Independent
(2026-02 - 2026-09)
- Managed Amazon accounts — listings, PPC, FBA, and account health for multiple seller clients
- Own Amazon seller account — kids sports category, active inventory and sales management
Education
PGDM - Marketing - Bhartiya Vidya Bhavan (2012)
B.Sc. - Physics - Manonmaniam Sundaranar University (2008)
