Mukesh Lakra

Results-driven Digital Marketing Executive with nearly 3 years of hands-on experience in SEO, performance advertising, and lead generation. Dual-certified by Google in Analytics (GA4) and AI-Powered Performance Ads. Proven track record in executing targeted Meta Ads, foundational Google Search Ads, driving organic search growth, and tracking conversions. Technically proficient with MERN Stack foundations, bridging marketing data with landing page speed and technical SEO architecture.

Digital Marketing Executive at Techlightz Infosystems (2023-06 – 2026-04)

• Planned and executed targeted email marketing campaigns that generated consistent, high-quality sales leads.
• Implemented end-to-end On-Page SEO (meta architecture, header tags, internal linking) and Off-Page link-building campaigns to improve organic search visibility and search engine rankings.
• Created and optimized Meta Ads campaigns focused on brand awareness, hyper-targeted reach, audience testing, and direct lead acquisition.
• Handled entry-level Google Search Ads account setup and maintenance: performed intent-based keyword research, drafted high-CTR ad copy, and applied negative keyword lists to minimize ad spend waste.
• Conducted rigorous audience research, segmentation, and retargeting workflows; tracked real-time campaign metrics to continually reduce acquisition costs.
• Monitored website traffic, user interaction, and campaign outcomes using Google Analytics (GA4) to resolve funnel drop-offs and maximize marketing ROI.
• Managed client social media profiles including editorial calendar planning, post scheduling, paid post boosting, and active engagement tracking.
• Configured and maintained Google Business Profiles to dominate high-intent local search queries.
• Collaborated directly with web developers and client stakeholders to translate marketing goals into high-converting landing pages on WordPress.

Full Stack MERN Development – Ducat Institute

Bachelor of Arts in BA – Indira Gandhi National Open University (IGNOU) (2024)