Mukul Kothari
Head of Analytics | Customer, Growth & Marketing Analytics | MMM, Attribution, Experimentation | Ex-Flipkart (Shopsy), AECC
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About
Analytics leader with 11 years in e-commerce and edtech. Most recently Head of Analytics at AECC Global, running analytics for 13 global markets and 5 squads, reporting to the CTO; attribution work cut CAC 12% and CPC 16% within a quarter. Before that, Analytics Lead for Flipkart's Shopsy, leading a 5-person team: marketing mix model (+10% new customers at flat spend), high-value customer framework on ~8M customers, synthetic-control cannibalisation study, and NPS up from 55 to 63.
Hands-on in SQL and Python; Snowflake platform product owner; applies generative AI to analytics. Open to Bengaluru or remote India. Available immediately.
Experience
Head of Analytics, AECC Global, Jan 2026 – Jun 2026
Lead Business Analyst, AECC Global, Oct 2024 – Dec 2025
Analytics Lead (Shopsy), Flipkart, Apr 2022 – Sep 2024
Senior Business Analyst, Flipkart, Jun 2019 – Mar 2022
Business Intelligence Developer, Zeta, Jan 2018 – May 2019
Senior Business Analyst, Affine, Oct 2016 – Dec 2017
Business Analyst, Affine, May 2015 – Sep 2016
Education
B.Tech Computer Engineering, SVNIT Surat, 2011 – 2015
