Rajiv K S

Growth Marketing Analyst with 5+ years of experience in B2B and eCommerce environments, specialising in marketing analytics, growth measurement and campaign performance optimisation. Skilled in analysing KPI's across Meta, Google, Amazon and LinkedIn Ads campaigns to uncover growth opportunities and support data-driven decisions for marketing and product teams. Proficient in SQL and Power BI for building dashboards, cohort analysis, retention modelling and attribution reporting with hands-on experience in GA4, GTM and HubSpot to track, segment and automate marketing workflows.

Senior Digital Marketing Specialist at STIR (2022-04 – 2025-11)

• Planned and managed multi-channel paid campaigns across LinkedIn Ads, Google Ads, Amazon Ads and Meta Ads to drive brand awareness, lead generation and pipeline growth.
• Performed A/B testing on creatives, audience targeting, landing pages and bidding strategies to improve campaign performance and increase conversions.
• Built and managed marketing automation workflows in HubSpot including lead nurturing sequences, lifecycle stage automation and CRM pipeline management.
• Implemented and managed GA4, GTM tracking frameworks to monitor user behaviour, campaign attribution and funnel performance.
• Conducted cohort analysis, retention modelling and multi-touch attribution analysis to identify drop-off points, measure channel effectiveness and optimise budget allocation.
• Managed and analysed B2B and B2C campaigns simultaneously, tracking and reporting on key metrics including ROAS, ROI, MQL/SQL pipeline, CLV, AOV, churn and conversion rates across all channels.

Digital Marketing Specialist (Part of STIR) at ENWO MARKETING PVT LTD (2020-09 – 2022-03)

• Managed and optimized paid advertising campaigns across Google, Meta, Youtube, LinkedIn, Email and Third Party ads to improve campaign performance.
• Implemented marketing automation, segmentation and nurturing programs using HubSpot and Mailchimp to improve engagement and conversion.

Digital Marketing Executive at WINCENT TECHNOLOGIES (2019-07 – 2020-03)

• Planned, executed, and optimized paid advertising campaigns across Google Ads & Meta (Facebook/Instagram) Ads.
• Implemented marketing automation, segmentation and nurturing programs using HubSpot and Mailchimp to improve engagement and conversion.

Marketing Executive at WEBSOFTEX SOFTWARE SOLUTIONS (2018-02 – 2019-05)

• Handled all organic marketing activities such as SEO (on-page and off-page), Email marketing and managing company social media pages.
• Managed end-to-end digital analytics using Google Analytics (GA4) to monitor and report on campaign performance.

Customer Service Executive at AYURWIN PHARMA PVT LTD (2016-08 – 2017-10)

• Managed inbound and outbound sales calls, promoting company products and escalated critical customer issues to supervisor.

Bachelor of Engineering in Information Science – REVA Institute of Technology & Management (2010 – 2014)