Natasha Rohan

Communications professional with 3+ years of experience across Canada and India in PR, public affairs, social, and integrated communications. Worked with clients including Microsoft India, The Trade Desk, Sun Life, Canadian Fuels Association, and others. Building expertise at the intersection of communications and AI. Experienced in managing multiple client accounts from brief through delivery.

Coordinator- Public Relations at Earnscliffe Canada (2025-01 – 2026-06)

• Secured 100+ media placements across top-tier national, regional, and trade publications, strengthening client visibility and brand positioning
• Managed communications support across 8+ client accounts in financial services, technology, and consumer sectors, collaborating with senior team members to ensure accurate, on-time delivery
• Leveraged media monitoring, social listening, and analytics tools, including Meltwater and Brandwatch, for crisis management, to surface insights and shape strategic communications recommendations
• Managed social media accounts for brands and C-suite executive profiles, ideating content and campaigns and developing monthly social media metrics reports; grew LinkedIn engagement by 40%
• Produced client newsletters, along with internal and external reports, briefs, and executive correspondence
• Developed client-facing materials, including presentations, media content, and performance reports; supported drafting of RFP responses for account growth
• Led media outreach planning, reporting, including logistics for briefings, interviews, and launch events
• Used Generative AI tools for research, competitive analysis, content brainstorming, and streamlining communications planning across multiple accounts
• Onboarded, trained, and managed a Public Relations intern, assigning and reviewing work and providing day-to-day guidance that supported their promotion to a full-time position

Account Executive- Public Relations at Edelman India (2022-06 – 2024-03)

• Executed integrated 360° communication programs for high-profile clients, aligning campaigns with business objectives to strengthen corporate reputation and brand visibility
• Built and maintained trusted relationships with clients, internal teams, and media, improving client satisfaction and program efficiency
• Drafted client-ready documentation, including press releases, Q&As, fact sheets, speaking points, and media backgrounders, ensuring brand consistency and message alignment
• Tracked and reported on program performance using media, social, and influencer monitoring tools to generate insights and inform strategy
• Identified and secured stakeholder opportunities at industry events, driving quality coverage in 10+ leading newspapers and magazines
• Monitored the daily news cycle and researched industry trends to deliver timely, informed guidance to clients
• Managed crisis communication strategies and mitigated reputational risk, guiding clients through complex, high-stakes scenarios
• Supported Account Managers, ensuring document organization and efficient access to confidential information

Communications Intern at IFP World (2019-09 – 2019-11)

• Drafted and disseminated event communications, ensuring consistent, timely messaging
• Enhanced event visibility by securing media coverage and coordinating post-event interviews
• Analyzed audience feedback data to refine event strategy

Post Graduation Diploma in Public Relations and Corporate Communications – St. Xavier's College, Mumbai, India (2022-05)

Bachelor of Science (Honors) in Development Communication and Extension – University of Delhi, India (2020-07)