Niharika Joshi

Final-year B.Tech CSE (AI & ML) student with hands-on experience designing and marketing digital templates, running affiliate marketing campaigns, and driving organic growth through Pinterest, SEO, and content strategy. Skilled in Canva, Google Analytics, Figma, and content strategy, with a strong focus on driving organic traffic and audience engagement.

Digital Product & Template Designer - Self-employed

• Designed and distributed digital products — aesthetic journal templates, printable planners, and wallpapers — managing ideation through customer delivery independently.
• Developed Pinterest pin templates adopted by other creators, based on visual styles shown to resonate across audience segments.
• Used engagement metrics to iterate on product designs and improve download rates.

Pinterest Content Creator & Affiliate Marketer - Self-employed

• Grew an organic Pinterest channel to 46K+ monthly views and 53K+ monthly impressions through keyword optimization, strategic pin design, and audience targeting.
• Managed an Amazon Affiliate channel — selecting products, writing conversion-focused descriptions, and tracking click-through performance to optimize output.
• Analyzed Pinterest Analytics data (impressions, saves, outbound clicks, audience demographics) to continuously refine content strategy.
• Built and optimized link-in-bio ecosystems on Linktree and Beacons.ai to streamline the path from content to conversion.

Lifestyle & Aesthetic Blog Writer - Self-employed

• Wrote lifestyle, fashion, and aesthetic content focused on building a loyal, engaged readership.
• Applied on-page SEO principles to improve content discoverability and organic reach.

Event Coordinator - VIT Bhopal

• Coordinated promotion and logistics for college fests and technical events, managing on-ground stakeholder communication.
• Resolved real-time issues under pressure while keeping event execution on schedule.

B.Tech - Computer Science Engineering (AI & ML) - VIT Bhopal University (2023 - 2027)