Nitesh Kumar

Results-driven Clinical Marketing Professional with over 12 years of experience in Sales, Brand Management, and Clinical Marketing within the medical device industry, with deep expertise in surgical product adoption, HCP engagement, and go-to-market execution. Currently driving end-to-end clinical marketing and surgeon engagement programs for surgical implant products across PAN India, building KOL networks, peer-to-peer platforms, and specialty society partnerships that accelerate product adoption. Expert in developing procedure-level marketing strategies, including market segmentation, surgeon persona development, and value messaging that translate clinical insights into targeted adoption programs for surgical specialties.

Skilled in generating qualitative and quantitative market insights through field immersion and customer research, leveraging findings to build evidence-based clinical marketing programs and competitive positioning strategies. Proven track record of designing and executing clinical education and sales enablement programs, including Ophthalmology workshops, CME events, webinars, and HCP engagement campaigns across digital and field channels. Experienced in KOL identification, engagement, and advocacy development, collaborating with surgeons, Ophthalmology societies, and academic forums to strengthen brand presence and drive peer-to-peer influence.

Strong cross-functional collaborator with experience partnering across sales, medical affairs, regulatory, legal, and market access teams to deliver compliant, impactful clinical marketing initiatives with measurable business outcomes. Successfully launched 12+ products and 5 brand families across surgical, diagnostic and Homecare POCT categories.

Assistant Manager - Marketing, Global Commercial at HOYA Medical India Pvt. Ltd. (2019-08 – Present)

• Oversaw full product lifecycle for ophthalmic surgical implants — from pre-launch competitive analysis and market segmentation through clinical launch and post-market HCP adoption programs
• Executed clinical launches of 4 advanced surgical implant products (Nanex multiSert+, Vivinex Toric, Vivinex Impress, Vivinex Gemetric), generating USD 15M incremental revenue
• Developed procedure-level marketing strategies, surgeon persona frameworks, and value messaging that translate clinical insights into adoption programs
• Conducted in-depth market research on IOL industry — including competitor analysis, market dynamics, value chain analysis, and market sizing — to position HOYA within India's segmented ophthalmic market
• Generated qualitative and quantitative market insights through field immersion and customer research, leveraged findings for evidence-based competitive positioning strategies
• Developed and executed product strategies aligned with global organizational goals and India market demands
• Designed and executed integrated omnichannel marketing plans — digital, email, field, and social channels — achieving 33% growth in brand visibility and measurable procedure adoption
• Developed high-impact sales enablement tools: clinical presentations, procedure playbooks, brochures, videos, and digital content equipping the commercial team for adoption conversations
• Planned and executed national congresses, society symposia, surgical workshops, and regional CME programs, building clinical presence and surgeon networks across PAN India
• Served as central point of contact between sales, medical affairs, regulatory, legal, and market access teams to deliver compliant clinical marketing programs
• Identified, developed, and managed KOL relationships and surgeon champions; designed peer-to-peer engagement platforms to amplify product adoption and advocacy
• Built and scaled the India Insight digital professional education network — a surgeon community platform for peer learning, case sharing, and product advocacy

Growth Path: Marketing Executive – POCT (Diabetes Management System) | Assistant Product Manager– POCT (Lipid & Diabetes Management System) | Assistant Manager- Online & Govt. Business Development (Home Care Medical & POCT Products) at SD BIOSENSOR (2013-11 – 2019-06)

• Launched Standard MultiCare and Standard F-Series Fluorescence Immunoassay Analyzer, extending POCT product line to capture HbA1c market share through market research-driven product positioning
• Coordinated product feature analysis, complaint management, and messaging development in support of Product Managers across the POCT portfolio
• Revived stagnant cholesterol monitoring product line through the innovative 'Fatty Friday' marketing campaign, re-engaging physician and patient segments
• Designed and implemented an integrated omnichannel launch for the STANDARD brand across three product lines (digital, eCommerce, field channels)
• Trained sales teams on Lipid Management product features, customer segmentation strategies, and competitive positioning
• Collaborated with India government bodies across 5 states (Rajasthan, MP, Karnataka, Assam, Gujarat) for institutional business development
• Drove surgeon and physician awareness of diagnostic systems through structured clinical education campaigns with pharmaceutical partners

Patient Counsellor- Cardiovascular at India Medtronic Pvt. Ltd. (2012-10 – 2013-11)

Associate- Patient Care Services at Artemis Hospital (2011-01 – 2012-06)

Executive Education Programme in Digital Marketing & Analytics – Indian School of Business (ISB) (2024 – 2024)

PGDM in Marketing – SVKM's NMIMS (2020 – 2020)

Bachelors in Hospital Management – NSHM College of Management & Technology (2011 – 2011)