Nitin Dhakne

Digital Marketing professional with around 4 years of experience across performance marketing, paid media, SEO, SEM, SMM, lead generation, analytics and online reputation management. Experienced in planning and optimising campaigns across Meta, Google, LinkedIn and other digital platforms, with a strong focus on measurable business outcomes, CPL, CPA, ROI and ROAS. Skilled in using AI tools including ChatGPT to accelerate research, content, campaign planning, analysis and marketing workflows.

Digital Marketing Professional

Managed and supported end-to-end digital marketing activities for multi-location and business-focused campaigns.

• Planned, launched and optimised Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
• Managed campaign budgets, audience targeting, creatives, keywords, bidding, conversion tracking and ongoing performance optimisation.
• Worked with Google Analytics 4, Search Console and reporting dashboards to analyse traffic, conversions, campaign performance and user behaviour.
• Executed SEO, SEM and SMM strategies including keyword research, on-page optimisation, content planning, local visibility and social media growth.
• Built and monitored lead-generation funnels, tracked lead quality and supported sales teams with lead-flow and performance reporting.
• Handled digital marketing activities across multiple locations/branches, coordinating campaigns, reporting and performance reviews.
• Created and managed digital content, ad copy, social media creatives, landing-page requirements and marketing communications.
• Used AI and automation tools to improve research, content production, campaign ideation, reporting and day-to-day marketing workflows.
• Supported online reputation management, Google Business Profile activities, review management and local digital visibility.

MBA in Marketing