Vijay Sathe

Results-driven Digital Marketing professional with 4+ years of experience, including the last 2 years specializing in Performance Marketing. Experienced in planning, building, and optimizing organic and paid media campaigns across Google Search, Google Ads, and Meta Ads. Combines full-funnel expertise—from brand awareness and reach campaigns to lead generation, conversion optimization, and ROAS improvement—with strong technical proficiency in GA4, GTM, conversion tracking, and marketing analytics.

Proven track record reducing CPC by 35%, and driving 60% organic traffic growth across diverse client portfolios. Skilled in campaign architecture, audience segmentation, UTM tracking, attribution frameworks, and data-driven growth strategies.

Digital Marketing Executive at Digiinterface Pvt. Ltd. (2022-12 – 2026-06)

• Planned, launched, and optimised Google Ads campaigns across 10+ client accounts with monthly budgets exceeding, achieving a 30% CPC reduction.
• Implemented GTM tracking frameworks including GA4 custom events, conversion pixels, micro-event tracking, and attribution modelling.
• Managed Meta Ads campaigns across awareness, consideration, and conversion objectives, delivering 3.5× ROAS for a scaling D2C brand.
• Generated 500+ qualified MQLs monthly through Google and Meta lead generation campaigns.
• Improved landing page conversion rates by 28% through structured A/B testing.
• Built full-funnel marketing strategies combining branding campaigns with performance-focused lead generation initiatives.
• Executed cross-channel campaigns across Facebook, Instagram, and YouTube resulting in 35% higher engagement.
• Led SEO strategies for 15+ websites, achieving 60% organic traffic growth and top rankings.
• Built GA4 dashboards and Looker Studio reports to monitor CPL, CTR, ROAS, CVR, and CPA.

SEO Executive at ZezoSoftware Pvt. Ltd. (2022-05 – 2022-12)

• Improved organic rankings by 35% through on-page optimisation and content refinement.
• Resolved technical SEO issues using Screaming Frog and SEMrush.
• Built high-authority backlink profiles through outreach and guest posting campaigns.
• Conducted keyword research and competitive analysis for content planning.

Digital Marketing Intern at Techno Serve Software Solutions (2021-11 – 2022-04)

• Completed training in SEO, SEM, Social Media Marketing, Content Marketing, and GA4 Analytics.
• Analysed Google Analytics and Facebook Insights data to improve audience targeting.
• Assisted in campaign setup and reporting for Google Ads and Meta Ads accounts.

Bachelor of Computer Applications in Information Technology – University of Mumbai (2017-06 – 2020-04)