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Pratham

Pratham

Performance Marketing (Meta Ads & Google Ads) | Open to Remote / Mumbai

Talent
MumbaiMember since May 10, 2026
Performance marketergoogle adsdata analysisA/B testingMeta Ads (Facebook & Instagram)Google Ads (Search, Display)Offer tracking (CPL/CPA/CPS)Lead reconciliationPublisher outreachOffer18KeetaroCanvaGoogle SheetsExcelGoogle Keyword PlannerGA4SEO fundamentalsE-commerce operationsCampaign creative production
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Performance marketergoogle adsdata analysisA/B testingMeta Ads (Facebook & Instagram)

About

Performance marketing professional with hands-on experience running Meta Ads campaigns and building Google Ads skills, gained through an internship spanning affiliate network operations and media buying. Comfortable managing offer tracking, publisher outreach, and native ad creative production across CPL/CPA/CPS models. Looking to grow into a dedicated performance marketing role with room to develop deeper Google Ads and media buying expertise.

Experience

Performance Marketing Intern - Advivify Media Group - Remote

6-month internship (PPO pathway)

  • Manage offer tracking and lead reconciliation across affiliate networks (Terraleads, Leadrock, DR Cash) for CPL, CPA, and CPS campaigns, resolving cross-network status conflicts.
  • Run media buying on Meta Ads and Google Ads, supporting campaign setup and creative production for verticals including health, finance, employment, legal, automotive, and education.
  • Produce native ad creatives within a compliance framework using Canva, typically generating 4-6 creative angles per article.
  • Built structured Google Sheets for offer management (CPL offers, Sweeps & Promos, Nutra Offers) and bilingual English/Spanish ad copy sheets for supplement campaigns.
  • Conduct publisher outreach and onboarding via LinkedIn and Telegram, with a focus on Chinese affiliate publishers.
  • Use Offer18 for tracking and Keetaro for analytics across live campaigns.

Digital Marketing Intern - IIDE (Indian Institute of Digital Education) - Mumbai

  • Completed applied coursework and live projects covering Google Keyword Planner, Responsive Search Ad (RSA) writing, CRO audits, and budget planning.
  • Ran a self-initiated Meta lead generation campaign end-to-end as a portfolio project.

E-Commerce Intern - Nedis BV

Supported e-commerce operations and product/marketing coordination for a European electronics accessories brand.

SEO Intern - Fast Fingers

Worked on on-page and off-page SEO fundamentals, keyword research, and content optimization.

Education

B.Com - Digital Business (E-Commerce) - Thakur College of Science & Commerce × IIDE (Mumbai University) (2026-05)

Skills

Performance Marketing (Meta Ads & Google Ads)Open to Remote / Mumbai

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