Omprakash Prakash
Creative Lead | Art Director | 3D & Immersive Experience Specialist (AR/VR/XR)
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About
Concept-led Senior 3D Creative Designer and Spatial Storyteller with 16+ years of expertise shaping immersive brand environments and high-volume production for global Tier-1 clients. Proven in translating briefs into compelling spatial concepts — from early-stage sketches and blockouts through to client-ready renders, walkthroughs, and production-ready visualisations — across 3,200+ physical and digital projects spanning exhibition design, experiential environments, and AR/VR/XR.
Leverages
Generative AI to drive a 30% gain in conceptual efficiency. Skilled at designing visitor journeys that balance narrative flow, engagement, and commercial buildability, collaborating with fabrication teams to ensure cost-aware delivery across Middle East, US, and European markets.
Experience
Senior Creative 3D Team Lead at Brahmarsive (2023-04 – 2026-04)
- SaaS & Multimedia Strategy Lead: Orchestrating end-to-end creative execution and marketing support for B2B and B2C SaaS platforms. Collaborating closely with leadership to translate complex software features into high-impact short-form and long-form video content, branded social assets, and professional presentations that drive global audience engagement.
- Interactive Product & Scientific Visualization Lead: Orchestrated the production of high-fidelity, anatomically accurate 3D medical models for interactive VR experiences. Directed a team of 28+ to bridge the gap between complex biological data and immersive user interfaces, ensuring 100% technical precision for medical training and simulation.
- High-Volume Asset Management: Directed the creation and delivery of 2,300+ photorealistic product renders and 3D assets for a premier German client, implementing automated QA frameworks to ensure zero-error delivery at scale.
- Workflow Innovation: Architected a high-efficiency Blender-to-GLB pipeline for real-time web deployment and Integrated Generative AI tools into the pre-visualization phase, reducing initial conceptualization time by 30% and increasing overall studio throughput. Optimized complex 3D assets for real-time engines, implementing advanced LOD management and texture baking protocols to ensure high-performance frame rates on AR/VR hardware.
- Budget & Resource Strategy: Managed hardware/software assets and render-farm scheduling to achieve a 15% reduction in operational overhead.
Senior Engineer – 3D Visualizer at Nallas (2021-07 – 2023-03)
- Talent Development: Spearheaded training for 53 designers in advanced 3D modeling at Periyar University, building the company's internal visualization arm.
- Process Optimization: Developed standardized production protocols that increased project throughput for the Brahmarsive subsidiary.
Team Lead – 3D, VFX & Immersive Tech at Powerblink (2018-06 – 2021-06)
- Project Management: Managed 80+ high-impact projects across healthcare, automation, and textiles, specializing in complex motion graphics and architectural walkthroughs, and graphic design presentation design. Coordinated with vendors and printers for zero-error installation of large-scale graphics. Social Media, Marketing Support
- Technical Optimization: Led early-stage concepting through hand sketches, rapid 3D blockouts, and mood boards before moving to high-fidelity renders. Refined character animation pipelines to reduce rendering overhead while maintaining cinematic quality.
Leader – 3D Generalist & VFX at Kana Studios (2017-04 – 2018-06)
- Global Direction: Directed 42+ international projects, managing the end-to-end 3D pipeline from initial modeling to final cinematic compositing.
Senior 3D & VFX – Head Faculty at Arena Animation (2014-06 – 2017-03)
- Academic Leadership: Managed technical training for 240+ students; mentored 6 award-winning students who secured the "Creative Minds" industry honor.
Team Lead – 3D & VFX at IKIA Creation (2009-06 – 2014-06)
- Portfolio Management: Created the Events & Booths Designs. Managed a portfolio of 3,200+ projects for high-profile international clients in the Middle East (Kuwait, Dubai, UAE), companies like Highpro.
- Exhibition Design: Designed and visualized large-scale experiential spaces and exhibition environments, mapping visitor flow, engagement zones, and brand narrative across 3,200+ physical installations.
Education
B.Sc. in Animation & VFX – Angappa College of Arts and Science
Diploma in Interior Design – Indian Institution of Engineers (IIE)
Comprehensive Multimedia Animation in CMA – Xplora Design Skool

