Palak Parikh

I am a results-driven E-commerce & Marketing professional with experience leading brand growth through strategy, performance marketing, and digital optimization. I specialize in building and scaling online businesses by combining data-backed decision making with strong visual and brand positioning.

My expertise includes Shopify management, conversion rate optimization, paid ads strategy, content planning, brand storytelling, and end-to-end campaign execution. I focus on increasing revenue, improving customer experience, and creating scalable systems that drive long-term growth.

I’m passionate about building modern brands that are both profitable and impactful.

I am a Head of E-commerce & Marketing with experience in building and scaling digital brands. I manage end-to-end online operations including Shopify store management, performance marketing, content strategy, brand positioning, and customer experience optimization.

My skill set includes graphic design (Adobe Suite & Procreate), website design, campaign planning, paid advertising strategy, and conversion optimization. I focus on combining strong visual branding with data-driven marketing to increase revenue and build scalable systems for long-term growth.

I have a background in Fashion and Design, which strengthened my understanding of branding, aesthetics, and consumer behavior. I further enhanced my digital expertise by completing the Google Digital Marketing & E-commerce Professional Certificate.

In addition, I have trained in graphic design, Procreate illustration, and Shopify development, equipping me with both creative and technical skills to build and grow modern e-commerce businesses.