Pamela Ghosh

Extensive experience in cross-functional and matrix operations of over 12 years of proven success in designing, implementing and transitioning, processes, solutions in line with the guidelines specified by clients; effective in ensuring business functionality & enhancement of competitive advantage. Build broader and deeper relationships with multiple stakeholders across various businesses, functions, and regions; promotes a winning attitude and foster transparent working environment while consistently exceeding performance goals and expectations. Established rigorous and strong media network to leverage positive image across PAN India.

Principal Consultant - Sagittarius Communications

(2024-04)

• Media Relations & Outreach
• Content Creation- Media, Non –Media Initiatives
• Content Creation for Newsletter
• Ideation & Coordination of Stakeholder related initiatives
• Conducting Press Meets/Conferences/ Events

Group Head- Public Relation - ITW Playworx, Kolkata - Kolkata

(2018-05)

Entertainment, Media and Communication division of ITW Consulting Pvt. Ltd.

• Interacting with clients and understanding their communication needs
• New Business Development to grow the PR vertical
• Developing communication plans and strategy and their appropriate implementation for clients
• Brand development and planning and branding objectives
• Developing media communication (press release; press note, pitch note etc.)
• Outlining PR (media and non-media) activities for clients
• Analysis of media coverage secured for clients
• Conducting detailed media audits for clients and their competitors
• Managing press conferences
• Pitching and coordinating one-on-one interactions
• Competitive intelligence and competition analysis
• Understanding current and potential customers and new business development
• Maintain relationships with all media to ensure the most effective messaging and positioning of the organization
• Facilitating relationship building with the top management of the publications for clients
• Initiating and coordinating photo shoots
• Crisis management and appropriate communication as and when needed
• Organizing press events and roadmap events for clients
• Initiating high visibility, cross-functional & business communication initiatives
• Manage operations for national events; ensured end-to-end planning of event along with media management

Marketing Communication - Khadim India Ltd

(2022-05 - 2024-03)

• Devising yearly PR Plan as per the business objectives & marketing initiatives
• Media Relations & Outreach
• Content Creation- Media, Non –Media Initiatives, Annual Report
• Internal communication & events in coordination with HR team
• Ideation & Coordination of Stakeholder related initiatives
• Liaison with CEO, Director for media & non media initiatives

Image Manager - Perfect Relations Pvt. Ltd. - Kolkata

(2008-09 - 2018-04)

• Developed & implemented competitive plans for generating sales and expanding market; planned monthly & quarterly sales targets and motivated the team to achieve the same in the given time frame
• Acquired regular feedback on latest market trends, competition and other factors influencing sales; organized promotional campaigns as a part of brand building and market development effort
• Interfaced with clients for understanding their requirements, suggested most viable option and cultivated relations with them for securing repeat business; ensured customer delight by achieving delivery & service quality norms
• Administering PR, corporate, marketing communications & digital communications activities
• Formulating strategies; conceptualizing strategic messaging platforms
• Press releases, articles, presentations and other communication material to ensure effective marketing communication, aligned as per the business objective
• Managing internal & external communication by implementing various policies, processes & operating systems
• Designing PR strategies & campaigns; facilitating internal communications as well as employer branding initiatives
• Preparing budgets in coordination with external & internal teams while working in coordination with brand ambassadors
• Working in coordination with media partners, organizing press conferences & presentations and resolving queries from public, press & related organizations and analysing media coverage
• Creating reporting formats with daily, monthly & yearly mapping
• Extending support in ensuring strong social media presence; managing corporate communications & PR operations while ensuring brand success
• Played a pivotal role in enhancing the digital presence of organization by creating content for enhancing the customer engagement on digital platforms like Facebook, Twitter and Instagram
• Evaluated information on brand performance, market presence & brand position competition in liaison with Market Research & Consulting Agencies; facilitated distribution of information to Internal Departments & Business Associates
• Planned & executed promotional campaigns such as Conferences & Seminars, Consumer Promotions, Exhibitions and High –Profile & tailor-made events, to promote brand visibility & revenue enhancement

Public Relationship Officer - NextGen Communications - Kolkata

(2007-09 - 2008-09)

• Research and preparation of PR plans
• Maintaining cordial relations with media and networking for media intelligence
• Writing press release
• Dissemination of press communication to the media
• Organizing 1-1 interactions & select press briefings
• Article placement
• Documentation of media coverage
• Competitive intelligence and competition analysis
• Understanding current and potential customers and new business development
• Maintain relationships with all media to ensure the most effective messaging and positioning of the organization
• Facilitating relationship building with the top management of the publications for clients
• Initiating and coordinating photo shoots
• Crisis management and appropriate communication as and when needed
• Organizing press events and roadmap events for clients
• Initiating high visibility, cross-functional & business communication initiatives
• Manage operations for national events; ensured end-to-end planning of event along with media management

Client Servicing Executive - Sobhagya Advertising Services - Kolkata

(2006-01 - 2006-09)

• Interacting with clients and understanding their communication needs
• Based on client's brief different creative designs were prepared for ad campaigns in association with the creative department
• Managing press conferences
• Documenting media coverage

Executive - All Sport Management - Kolkata

(2005-11 - 2006-01)

An associate of Sobhagya Advertising

• Managing corporate events as a part of a team
• Reaching out different corporate houses for sponsorship

Post Graduate Diploma - Public Relation Management - Bharatiya Vidya Bhavan

Post Graduate Diploma - Sports Management - Indian Institute of Social Welfare and Business Management (IISWBM)