Parth Gupta

Content and marketing leader with 8+ years delivering content and campaigns for entertainment, streaming, and studio clients including Netflix, Disney, Amazon Prime Video, Spotify, Nickelodeon, ZEE5, and JioHotstar, alongside 150+ brands across other sectors. Has led and mentored a content team, authored TV/streaming episodes that charted #1 on TRP ratings, and contributed to 3 animated shows that went on to win Annie Awards. Skilled at building and holding long-term agency-brand relationships end-to-end, from pitching through retention, and at iterating campaigns based on performance data.

Background as a practicing psychologist adds a behavioral-science lens to what makes content culturally resonant.

Lead Creative Content Writer & Strategist - Ka Kha Ga

(2018-04)

• Led and mentored a content team, and coordinated freelance and cross-functional collaborators, as the agency scaled from its founding stage to a roster of 150+ brand accounts across entertainment & animation, BFSI/fintech, EdTech, and luxury/lifestyle.
• Delivered content and campaigns for major streaming platforms and studios, including Netflix, Disney, Amazon Prime Video, Spotify, Nickelodeon, ZEE5, and JioHotstar.
• Authored television/streaming episodes that charted #1 on TRP ratings and contributed to 3 animated shows that went on to win Annie Awards; scripted 1,000+ videos across formats.
• Conceptualized newsletter and video content that lifted average video retention rate by 45%, iterating on format and hooks based on performance data.
• Owned agency-brand relationships end-to-end across 150+ accounts (pitching, onboarding, retention, escalation management), and represented Ka Kha Ga at industry events across BFSI, entertainment, and EdTech circles, building relationships that strengthened the agency's standing.
• Conceived and authored launch campaign content that won "Best Digital Onboarding Strategy" at the BankFin360 Marketing Awards (2025).
• Crafted brand storytelling for luxury/lifestyle clients including ORRA Fine Jewellery, Kaamna, and Forest Essentials, adapting tone and positioning for premium, brand-first audiences.

Psychologist (Parallel Practice) - Independent Practice

Practiced as a psychologist alongside the content career for 4 years, concurrent with Ka Kha Ga; work has been cited in print media. Brings a behavioral-science lens to what makes content culturally relevant and emotionally resonant.

Academic & Technical Research Writing

• Provided writing and structuring support for four completed PhD theses, working with highly technical, data-heavy academic subject matter.

Master of Arts - Applied Psychology - Kishinchand Chellaram College (2022)

Bachelor of Arts - Psychology and Sociology - Bhavan's H.S. College (2020)