Payal Kataria

Working with brands across education, healthcare, technology, consumer, and B2B. 6+ years of experience. 15+ YouTube channels. 5 yrs longest client account.

Senior Copywriter at Onewrk Media Pvt. Ltd. (2020-12 – Present)

• Manage concurrent client projects and supervise writers, planning workloads, assigning tasks, and coordinating deadlines.
• Lead content delivery for every client YouTube channel, covering long-form videos, Shorts, social media, blogs, and website content.
• Develop YouTube content and packaging, including titles, thumbnails, descriptions, tags, and subtitle proofreading.
• Script videos, ads, and voiceovers.
• Wrote Baby Meera and the Tumbling Tower, a children's book created as an in-house Onewrk project.
• Identify key moments from long-form content and adapt them into Shorts, social posts, captions, excerpts, and other digital formats.
• Build SOPs to improve task clarity, consistency, and handover across recurring projects.
• Use AI tools for research, ideation, scripting, content development, and repurposing.
• Maintain long-term client relationships through consistent, high-quality delivery.
• KEY CLIENT CHANNEL CONTRIBUTIONS Heartfulness (3M+ subscribers) · Pot & Bloom (150K+) · Therrapie Healthcare (45K+) · Kamlesh Daaji (20K+) · Sehgal Notes (18K+)
• OTHER CLIENTS JAIN Online · Fanzart · Aatmunn · Karnataka Metal Company · Tesco

Associate Writer at GlowWorms Ventures Pvt. Ltd. (2019-11 – 2020-10)

• Developed blog content for client projects across multiple industries.

Bachelor of Commerce (B.Com) – Sri Bhagwan Mahaveer Jain College (2019 – 2019)

Diploma in Digital Marketing – OMIT (2019 – 2019)