Payel Das

Creative Head at Liberty Infospace Pvt. Ltd (2025-10 – Present)

Leading creative strategy and brand communication for 5 in-house brands and the company's internal marketing agency, Creative Kult.

Building audience-first storytelling systems and campaign narratives aligned with brand positioning and digital behavior.
Overseeing multi-platform campaigns, creative direction, and integrated brand communication.
Collaborating on AI-assisted branding and modern marketing workflows.

Social Media Manager at Liberty Infospace Pvt. Ltd (2025-07 – 2025-10)

Managed social media communication and content strategy for in-house brands.
Planned platform-specific campaigns focused on audience engagement and brand visibility.
Executed content calendars, campaign creatives, and engagement-driven storytelling.

Social Media Strategist at Adding Group of Companies (2025-03 – 2025-06)

Social Media Manager at Social Neeti (2024-02 – 2025-02)

Managed end-to-end social media campaigns across Instagram and Facebook platforms.
Increased engagement by 50%+ through audience-focused content strategies.
Oversaw campaign planning, performance tracking, and content optimization.

Social Media Executive at Go Future Digital Team Inc (2023-01 – 2023-12)

Developed multi-platform content strategies focused on audience engagement and brand storytelling.
Monitored campaign performance and adapted strategies based on analytics and audience insights.
Supported digital communication initiatives for multiple brands

Content Writer & Client Service Executive at Ellkram Visual Communication (2022-08 – 2022-12)

Assisted with content development, campaign communication, and client coordination.
Worked across multiple creative projects within a fast-paced agency environment.
Collaborated with 40+ fashion, lifestyle, and entertainment brands on digital content campaigns.
Developed audience-focused storytelling for social-first platforms.

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