Peter Francis
BRAND STRATEGIST | CREATIVE DIRECTOR | GROWTH MARKETING LEADER
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About
Global marketing, brand, and creative leadership executive with 20+ years of experience building revenue-driven brand ecosystems, leading creative transformation, scaling marketing operations, and delivering measurable business growth across global B2B technology-led organizations.
Proven track record in defining brand strategy, creative direction, integrated campaign leadership, demand generation, digital growth, and Artificial Intelligence (AI)-enabled marketing transformation. Demonstrated success in aligning brand storytelling, creative execution, digital performance, and commercial objectives to accelerate pipeline, conversion, and market visibility.
Led enterprise brand transformation across 22 countries, influenced $150M+ annual digital revenue, scaled global creative delivery from 4 to 28 professionals, executed 8,000+ annual campaigns, and implemented automation-led marketing workflows delivering significant gains in speed, cost efficiency, and performance
Experience
AVANTOR (formerly VWR International) Global Digital Marketing, Brand & Creative Leadership, Aug 2009 – May 2025
Directed global brand strategy, creative leadership, digital growth, demand generation, executive communications, and marketing transformation initiatives supporting enterprise commercial growth across 22 international markets.
