Peter Williams

Work ExperienceProfile Summary

Achievement-driven professional with 22.5 years of experience; targeting senior level assignments in Sales & Marketing with an organization of high repute in Courier and Garment Accessories industry

• Designed successful sales techniques/strategies/tactics using customer and market feedback
• Analyzed the client list for growth opportunities; mapped and supervised new sales prospects
• Communicated with clients to improve and develop business relationships, in-addition to maintaining constant follow-up on their feedback
• Accomplished and exceeded volume and profit goals by nurturing partnerships with existing customers
• Planned, formulated and implemented marketing strategies and promotions to increase market penetration and to drive revenue and profitability by maximizing sales
• Deployed quarterly and annual plans, programs and policies for company Sales Managers; backed all cross-company sales objectives such as budgets preparation, forecasting of sales targets, and so on
• Supervised sales & marketing manpower, evaluated performance and hired & trained personnel

Since Sep’2020 With Alan Labels And Packaging, Tirupur,As Senior Marketing Manager- South

Key Result Areas:

• Managing sales and marketing strategy development, product planning, profit, revenue targets and market share targets
• Preparing pricing strategies, balancing firm objectives and ensuring customer satisfaction
• Conceptualizing, developing and implementing marketing strategy based on knowledge of establishment objectives, market characteristics and cost & mark-up factors
• Conducting statistical analysis to determine potential growth; designing sales performance goals and monitoring performance on a regular basis

Key Result Areas:

• Managing sales and marketing strategy development, product planning, profit, revenue targets and market share targets
• Preparing pricing strategies, balancing firm objectives and ensuring customer satisfaction
• Conceptualizing, developing and implementing marketing strategy based on knowledge of establishment objectives, market characteristics and cost & mark-up factors
• Conducting statistical analysis to determine potential growth; designing sales performance goals and monitoring performance on a regular basis

Key Result Areas:

• Designed & executed a cold calling strategy to target prospects
• Provided TNT product and services as per customer’s business needs
• Engaged in cross-selling of TNT solutions to existing clients
• Built Business Associates in ROTN & Kerala and achieved sales & collection targets
• Trained new members of the sales force; monitored performance of different sales personnel and compared to the month’s objective.

Key Result Areas:

• Spearheaded Collection and Billing Department operations on daily basis
• Managed accounts receivable practices and led performance of Collection Executive for entire ROTN
• Monitored write offs and Days Sales Outstanding (DSO)
• Coordinated for customer payment terms and reduced rate for clients maintaining 60+ day balance
• Addressed customer’s queries and issue regarding credit note on time
• Imparted training to Collection Executives and Branch Managers
• Contributed in target setting and achievement of sales volumes (primary and secondary), collections, and profitability and cost objectives for the branch in consultation with the top management

Key Result Areas:

• Interacted with customers regarding all unpaid items and ensured global company’s collection guidelines as per credit management engagement model & collection treatment plans
• Identified account development that required special attention, provided consultancy and resolved difficulties & disputes
• Promoted & developed the involvement of the Credit Control Department in sales and marketing activities
• Steered continuous improvements in terms of DSO, resolved incomplete cash/unapplied receipts, aged >180 days debt and aged >180 days credit notes.
• Drove legal activities for bad debts

Apr’00-Dec’04 with Blue Dart Express Ltd., Coimbatore as Territory Service Representative

• B.A. (Economics) at Sri Vasavi College, Erode, Bharathiar University in 1997
• Tamil and English
• Windows 2000 & XP and MS Office
• Passed Junior Grade-Typewriting English (30 words per minute) in Jul’96
• Adjudged as Best Student in B.A. (1994-1997)
• N.C.C. (C Certificate Holder)