RaviKumar R

Developed and executed strategic sales and marketing initiatives aligned with business objectives, driving brand growth, market expansion, lead generation, and revenue. Led integrated campaigns across digital and traditional channels, including SEO, SEM, social media, content marketing, PR, and promotions. Conducted market research, competitor analysis, and trend identification to uncover growth opportunities and develop effective go-to-market strategies.

Managed marketing budgets, CRM initiatives, KPIs, and campaign performance to maximize ROI and customer engagement. Managed, led, mentored, and evaluated the Sales & Marketing team, setting targets, monitoring performance, and driving team productivity and business results. Collaborated with cross-functional teams to ensure consistent brand messaging, effective sales execution, and achievement of overall business goals.

Manager – Sales and Marketing at TTK Services Pvt. Ltd. (2025-03 – 2026-02)

• Developed and executed strategic sales and marketing initiatives to drive business growth, revenue, and brand awareness.
• Led sales and marketing teams, setting performance goals, mentoring team members, and ensuring achievement of business targets.
• Personally consulted with clients to understand their business objectives and recommended website and digital marketing solutions to accelerate business growth.
• Built and maintained strong client relationships by serving as the primary point of contact throughout the sales and project lifecycle.
• Managed end-to-end outsourced website development projects, coordinating with vendors and development teams from requirement gathering through successful project delivery.
• Negotiated with vendors, controlled project costs, and consistently achieved 40–50% profit margins while maintaining quality and client satisfaction.
• Oversaw digital marketing initiatives, including SEO, SEM, social media, content marketing, and lead generation campaigns.
• Collaborated with cross-functional teams to ensure timely project delivery, effective campaign execution, and exceptional customer experience.
• Monitored sales performance, marketing KPIs, project progress, and ROI to optimize business outcomes and drive continuous improvement.
• Identified new business opportunities through market research, networking, strategic partnerships, and client referrals.
• Prepared business proposals, client presentations, sales forecasts, and performance reports for management decision-making.
• Successfully managed multiple client accounts and projects simultaneously while ensuring profitability, quality, and long-term customer retention.

Sales & Marketing at resort – Sister Organization of Leanpitch (2021-02 – 2025-03)

• Led end-to-end sales, marketing, business development, and revenue growth for Glampies from launch.
• Grew monthly revenue from ₹70,000 to ₹20 lakh through strategic sales, customer acquisition, new offerings, and channel expansion.
• Developed revenue-generating offerings including day outings, camping experiences, stay packages, and celebration packages.
• Expanded customer segments across corporates, schools, colleges, families, couples, and leisure customers.
• Built corporate and institutional group-sales opportunities through partnerships and targeted business development.
• Established and managed partnerships with major OTAs including MakeMyTrip, Goibibo, Booking.com, Agoda, Yatra, Cleartrip, and Airbnb.
• Managed end-to-end sales activities, including lead generation, enquiries, negotiations, bookings, and customer relationship management.
• Planned and executed marketing campaigns to increase brand awareness, enquiries, customer engagement, and direct bookings.
• Identified new market opportunities, customer segments, and sales channels to drive business growth.
• Coordinated with operations teams to ensure smooth execution of group outings, stays, camping, and celebration experiences.
• Monitored sales performance, booking trends, channel performance, and revenue to identify growth opportunities.
• Strengthened market presence through digital marketing, social media, referrals, strategic partnerships, OTA channels, and direct sales.

Marketing Head at Leanpitch Pvt. Ltd. (2020-02 – 2021-03)

• Developed and executed marketing strategies aligned with business goals.
• Led brand management, market expansion, and go-to-market initiatives.
• Managed integrated marketing campaigns across digital and traditional channels.
• Conducted market research, competitor analysis, and identified growth opportunities.
• Managed marketing budgets and optimized ROI.
• Oversaw SEO, SEM, social media, content marketing, and digital campaigns.
• Partnered with sales teams to drive lead generation and revenue growth.
• Monitored campaign performance, KPIs, and marketing effectiveness.
• Led branding, PR, promotional activities, and marketing communications.
• Managed CRM initiatives to improve customer engagement and retention.
• Supervised marketing collateral and ensured consistent brand messaging.
• Led, mentored, and evaluated marketing teams.
• Collaborated with cross-functional teams to achieve business objectives.
• Prepared marketing performance reports and provided strategic insights.

Director - IT/Business Development at Graspskills Training & Consulting Pvt. Ltd (2014-01 – 2020-02)

• Led Website SEO, Digital Marketing, and Performance Marketing initiatives to improve website rankings, online visibility, and lead generation.
• Managed Website Development, CRM (Europe & USA), and IT Operations, ensuring seamless execution and cross-functional collaboration.
• Identified and pursued new business opportunities, contributing to revenue growth and client acquisition.
• Administered website hosting infrastructure, marketing servers, and technical operations, ensuring high availability, security, and optimal performance.
• Directed and mentored cross-functional teams, driving productivity, process improvements, and successful project delivery.

Business Head - Website Development at KnowledgeHut Training & Consulting Pvt. Ltd (2011-09 – 2014-01)

• Led and managed the Website Development and Digital Marketing teams.
• Oversaw team performance, mentoring, and process improvement initiatives.
• Managed website hosting, web servers, and digital marketing infrastructure.
• Ensured smooth website deployment, maintenance, security, and performance.
• Coordinated cross-functional teams to deliver projects on time and meet business objectives.

Associative Website Developer at GetFriday, Bangalore (2008-10 – 2011-07)

• Managed end-to-end website development projects, from client requirement gathering to deployment and maintenance.
• Handled website hosting, server administration, domain management, and ongoing technical support.
• Coordinated with clients on project planning, scheduling, costing, and status updates.
• Collaborated with internal teams and external vendors to ensure timely project delivery and successful go-live.
• Monitored project quality, resolved issues, and maintained long-term client satisfaction.
• Supported team development by improving collaboration, productivity, and project execution processes.

Associative Website Developer at Shriasys - Coimbatore (2007-11 – 2008-10)

• Designed, developed, and maintained responsive, user-friendly websites aligned with business and client requirements.
• Managed end-to-end website development, including UI/UX design, coding, testing, deployment, and ongoing maintenance.
• Performed regular website updates, performance optimization, security enhancements, and troubleshooting to ensure high availability.
• Collaborated with clients and internal teams to gather requirements and deliver high-quality web solutions within project timelines.
• Ensured cross-browser compatibility, mobile responsiveness, and adherence to web development best practices.

Master of Computer Application – Coimbatore Institute of Management and Technology (2007)