Piyal Bose

Dynamic Marketing and Service professional with over 11 years of experience in Brand Management, Media Planning (ATL/BTL), and Client Servicing. Proven track record in the Education and Advertising industries, excelling in revenue generation, team leadership, and strategic campaign execution. Adept at bridging the gap between brand messaging and business growth.

Marketing Manager - Century Business Media Ltd - Kolkata

(2024-05)

• Lead daily campaign performance monitoring and optimization across diverse technology platforms and ad formats.
• Provide leadership on business advertising strategy, brand positioning, and creative feedback.
• Collaborate with vendors for promotional materials and manage the advertising operations team.
• Present high-level advertising strategies and reports to executive management.

Marketing Manager - WellBuzz Pvt

(2021-09 - 2024-03)

• Developed cohesive brand messaging, collateral, and product commercialization strategies.
• Managed cross-functional workflows, coordinating between creative and administrative teams.
• Scaled brand awareness and lead generation through targeted internal/external campaigns.
• Recruited and mentored a high-performing marketing team.

Immigration Consultant - Y-Axis Pvt Ltd - Kolkata

(2020-01 - 2021-05)

• Counseled prospects on overseas opportunities and managed end-to-end CRM workflows.
• Consulted on green card/visa processes and ensured compliance with Labor Department regulations.
• Proactively identified and resolved bottlenecks in the immigration application pipeline.

Admissions Counselor / Advertising - Inst. of Hotel and Restaurant Management - Kolkata

(2017-02 - 2020-01)

• Strategized student recruitment and provided academic counseling to prospective students/parents.
• Partnered with the marketing team to design advertising tactics for key demographics.
• Created revenue-generating contests and sweepstakes to boost brand engagement.

Client Servicing Executive - Calcutta Communication Media - Kolkata

(2015-08 - 2016-09)

• Managed media buying (Print/Digital) and negotiated advertising space in major publications.
• Reduced project delivery times by implementing proactive tracking and monitoring systems.
• Converted abstract marketing ideas into concrete, actionable tasks for various departments.

Business Development Executive - Sulekha.com New Media Pvt Ltd - Kolkata

(2015-01 - 2015-05)

• Identified new revenue streams and pursued business opportunities to improve the bottom line.
• Negotiated profitable client contracts and handled high-volume inquiries with tailored solutions.

Marketing Executive - Blue Dreamz Advertising Pvt Ltd - Kolkata

(2013-09 - 2014-10)

• Directed copy preparation and layout enhancement for diverse advertising materials.
• Presented customized media packages to prospective clients and negotiated competitive pricing.

MBA - Marketing & Advertising - Institute of Management Study (2010-01 - 2012-12)

B.Com - Hons. - Calcutta University (2006-01 - 2009-12)

Higher Secondary - SPV (2004-01 - 2006-12)

Secondary - Nava Nalanda High School (1994-01 - 2003-12)