Priya Singh

Sales & Marketing professional with hands-on experience in distributor development, field sales, trade marketing, market analysis, sales forecasting and digital marketing. Proven ability to develop distributor networks, improve retail execution, analyze competitive activity and support regional sales planning. Currently pursuing an MBA in Marketing, backed by a BBA in Marketing and practical experience across FMCG sales and digital marketing.

Sales & Marketing Executive - ITC AARSHIRWAD SVASTI

(2025)

• Generated 15+ new distributor leads and successfully onboarded 6 key distributors across West Bengal, Bihar, and Ranchi regions.
• Achieved a 12% increase in sales volume for dairy products through strategic retail visits and targeted point-of-sale displays.
• Analyzed competitor pricing and promotion strategies, providing actionable insights that led to a 5% market share gain.
• Prepared and maintained daily order tracking in MS Excel and collaborated with regional managers to forecast monthly sales with 95% accuracy.
• Designed and executed trade marketing campaigns, resulting in a 20% increase in counter presence across high-traffic retail outlets.
• Strengthened distributor and retail relationships through market visits, sales follow-ups and execution-focused coordination.

Marketing Intern - DBS MINTEK LTD

(2024-10 - 2024-11)

• Assisted in planning and executing targeted digital campaigns to drive brand reach and user engagement.
• Developed social media graphics, posts and articles to build online brand awareness.
• Analyzed online audience trends and competitor advertisements to support campaign targeting.
• Tracked campaign metrics and website traffic to evaluate campaign performance and reporting.

MBA - Marketing - NMIMS University (2028)

BBA - Marketing - Techno India University (2025)

Class XII - General - ISC (2022)

Class X - General - CISCE (2020)