Vaani Jha

Results-driven Content Strategist with 4+ years of experience leading content operations across education and corporate sectors. Proven ability to build content frameworks, manage high-volume editorial pipelines, and drive measurable growth in organic traffic and audience engagement. Adept at working across the full content lifecycle from strategy and research to writing, optimisation, and performance analysis.

Combines strategic thinking with hands-on execution across SEO, AI-assisted workflows, short-form video, and design enabling marketing teams to move faster without compromising quality.

SENIOR CONTENT STRATEGIST - CollegeChalo - India

(2024-01 - 2026-04)

• Led end-to-end content strategy for one of India's leading EdTech platforms, overseeing a high-volume editorial pipeline of 100+ SEO-optimised articles per month across news, blogs, and college profiles.
• Authored and published 963+ articles, driving a 50% increase in organic site traffic and improving reader retention by 30%.
• Developed and maintained content frameworks and style guidelines to ensure consistency, accuracy, and quality at scale.
• Conducted training sessions for junior content team members on content development processes and WordPress publishing workflows.

CONTENT ANALYST - Tech Mahindra - India

(2023-09 - 2023-12)

• Analysed website traffic and user behaviour using Google Analytics to inform and improve content strategy.
• Translated data insights into actionable recommendations for cross-functional teams, improving operational content quality.
• Delivered Integrated Facility Management (IFM) training sessions during the contractual period.

CONTENT WRITER - CollegeDekho - India

(2022-03 - 2023-09)

• Ranked and optimised content pages for top IIT colleges and major college news, improving search visibility and platform authority.
• Produced 100+ in-depth college profiles covering overview, admission procedures, placement records, and cutoff data to support student decision-making.
• Researched and maintained real-time accuracy of institutional data across course details, entrance exams, and eligibility criteria for a large-scale education platform.
• Edited and refined platform content to strengthen readability, SEO performance, and overall user engagement.

RESUME & SOP WRITER (INTERN) - MiM-Essay - India

(2021-12 - 2022-02)

• Drafted high-quality resumes, Statements of Purpose, and Letters of Recommendation for international university applicants.
• Tailored documents to individual profiles and specific institutional requirements.

Master of Arts - English - LUCKNOW UNIVERSITY (2020 - 2022)

Bachelors of Arts - English - AMITY UNIVERSITY, LKO (2017 - 2020)

Senior Secondary - Arts - BIRLA BALIKA VIDYAPEETH, PILANI (2017 - 2017)