Prasad Holla

Marketing Operations professional with 3+ years of experience driving CRM strategy, lead pipeline management, and revenue-aligned campaigns at Indusface — one of India's leading application security companies. Expert in HubSpot CRM, Freshworks CRM, Hubilo, and marketing automation workflows. Proven ability to bridge marketing and sales through clean CRM data, targeted email campaigns, virtual event operations, and actionable dashboards that improve pipeline visibility and conversion rates.

Market Research Executive at Indusface Pvt. Ltd. (2023-03 – Present)

Application Security | SaaS

• Manage end-to-end HubSpot CRM operations — lead creation, contact enrichment, lifecycle stage tracking, and CRM data hygiene — maintaining a clean, sales-ready pipeline.
• Plan and execute targeted B2B email marketing campaigns including list segmentation, A/B testing, copywriting, scheduling, and post-send performance analysis (open rate, CTR, MQL conversion).
• Design and deploy HubSpot workflow automations for lead nurturing, follow-up sequences, and internal routing, reducing manual effort and accelerating sales response time.
• Build and maintain custom HubSpot dashboards and KPI reports providing marketing and sales leadership with real-time visibility into funnel performance, campaign ROI, and pipeline health.
• Manage full webinar lifecycle on Hubilo — from landing page creation, registration, and attendee communication to live event coordination, audience engagement, and post-event lead capture.
• Conduct market research and competitive intelligence to support ICP refinement, territory planning, and lead enrichment for the SDR and account management teams.
• Coordinate social media scheduling and content publishing to amplify campaign reach; track engagement metrics and report performance to the marketing team.
• Collaborate cross-functionally with sales, product, and content teams to align CRM data, campaign messaging, and revenue goals.

Inside Sales Analyst at GPracta Technology Services (2022-04 – 2023-02)

B2B Technology Services

• Administered Freshworks CRM for the inside sales team — managing lead data entry, deal stage updates, contact records, and pipeline accuracy across the full B2B sales cycle.
• Executed targeted outbound email campaigns to prospective clients, tracking engagement and feeding insights back to optimise messaging, targeting, and follow-up cadences.
• Generated weekly and monthly CRM pipeline reports and deal progression summaries for sales management to support forecasting, quota tracking, and revenue planning.
• Maintained CRM data hygiene through regular deduplication, field standardisation, and record audits, ensuring reliable data for all reporting and sales operations.
• Provided administrative sales support including scheduling, client communications coordination, and campaign calendar management in a fast-paced inside sales environment.

B.Sc. in Computer Science – MGM College, Udupi (2019)