Prasad Kalkute

Performance-driven Digital Marketing Professional with 5+ years of hands-on expertise across Education, Tech, Healthcare, Service, Solar, and Local Brands sectors. Proven track record in executing and scaling multi-channel paid acquisition funnels, performance marketing, lead generation, and CRM workflows. Proficient in managing CRM, WhatsApp Marketing, Email Campaigns, SEO/SEM, Conversion Rate Optimization (CRO), and leveraging AI-powered tools for market research, ad copywriting, and analytics to drive high-intent customer acquisitions and maximize ROI.

Senior Executive – Digital Marketing / Analyst at 360° Digital Ads™ (2021-03 – Present)

Planned, executed, and scaled multi-channel performance marketing campaigns for clients across Education, Tech, Health, Solar, and Service sectors on Meta Ads, Google Ads, and LinkedIn Ads.

• Managed CRM workflows, lead pipeline data, and follow-ups to ensure high lead-to-conversion rates across diverse industry verticals.
• Executed high-converting Email & WhatsApp Marketing campaigns, driving a 50% growth in audience engagement and a 20% higher conversion rate.
• Implemented A/B testing, CRO, and dynamic content optimization across landing pages and ad creatives for local and national brands.
• Handled end-to-end SEO & SEM strategies, WordPress web optimization, and technical enhancements to boost organic traffic and local brand visibility.
• Leveraged AI tools for rapid ad copy variations, competitive research, and automated business workflows.
• Monitored multi-channel attribution and analytics via GA4, Google Search Console, and GTM for accurate ROI and KPI tracking.

Freelance Digital Marketing Consultant at Freelance (2020-02 – 2021-01)

Clients: Limelight Design Studio & Up-Space Interior

• Executed end-to-end Freelance Digital Marketing projects including SEO, SEM, and Social Media Marketing (SMM) campaigns for interior and design clients, improving organic rankings by 20% and social engagement by 35%.
• Created engaging content across website, social media, and email channels; managed and optimized digital ad budgets for client ROI growth.

Bachelor of Engineering in E&TC – TPCTS Osmanabad, Dr. BAMU