Prasanna Prasi

Performance-driven MBA candidate specialising in Marketing and Finance, with hands-on experience executing SEO strategies, Meta Ads campaigns, email automation workflows, and competitor-led market research across three internships. Adept at converting Google Analytics data and consumer insights into targeted brand strategies that move engagement metrics. Brings a sharp analytical lens and a creative execution mindset to every campaign from keyword research and SEO audits to campaign planning, KPI setting, and performance reporting.

Ready to contribute an immediate, measurable impact to a growth-focused marketing team.

Digital Marketing Intern at Smart Internz (2023-09 – 2023-10)

• Architected a full-funnel digital marketing strategy for a Maruti Suzuki live project covering competitor analysis across 5 brands, SEO auditing, keyword targeting, and paid campaign structuring with defined SMART KPIs.
• Executed on-page, off-page, and technical SEO optimisations targeting 15+ high-intent keywords; produced an audit report with prioritized action items to improve search visibility.
• Built and managed Facebook and Instagram business accounts content calendars, scheduling, stories, and brand promotion applying audience segmentation to drive higher organic engagement.
• Collaborated with a 4-member cross-functional team via GitHub, delivering a final campaign performance report with ROI-aligned recommendations.

Digital Marketing Intern at DataValley.AI (2024-01 – 2024-04)

• Managed end-to-end Meta Ads campaigns ad creation, audience targeting, A/B testing, and performance monitoring using Meta Business Suite to optimize cost-per-engagement.
• Designed and deployed email automation workflows that improved campaign reach consistency and reduced manual follow-up time across subscriber segments.
• Conducted competitor analysis and market research to identify 3 content gaps, directly shaping the quarterly digital strategy and content calendar.
• Tracked weekly performance via Facebook Insights analyzing reach, CTR, and audience demographics and delivered actionable data-backed recommendations to the content team.

HR Intern — Training & Development at Chaitanya Chemicals (2025-05 – 2025-06)

• Analyzed Training Needs Assessment (TNA) data across 3 departments to map skill gaps; findings fed directly into the HR team's Q3 training module prioritization.
• Streamlined employee onboarding documentation and induction flow across HR, compliance, and safety tracks cutting orientation complexity in a 500+ employee manufacturing setup.
• Compiled post-training feedback analytics and translated survey data into improvement recommendations adopted for the next training cycle.

Master of Business Administration (MBA) in Marketing & Finance – Central University of Karnataka (2024 – 2026)

Bachelor of Business Administration (BBA) – Dravidian University (2021 – 2024)