Prathamesh Sarak

Copy-led creative director and storyteller with 4+ years of experience across agency and brand-side roles, developing campaign concepts, digital and social copy, film/video scripts and strategic brand narratives. Translate briefs and audience insights into memorable ideas, persuasive messaging and platform-native executions across fashion, FMCG, lifestyle and ecommerce. Led creative direction at Flics Advertising Media, supervised scripts and content quality for Flipkart Play, and developed multi-brand concepts at Pittie Consumer.

Strong in creative reviews, cross-functional collaboration, brand voice and deadline-driven delivery.

Marketing Executive – Creative & Copywriting (Contract) - Clothing Culture Pvt. Ltd.

(2026-06 - 2026-09)

• Developed copy-led concepts for fashion and lifestyle campaigns, including digital promotions, Instagram reels, social posts, launches and festive communication.
• Translated marketing briefs and product USPs into audience-focused headlines, taglines, captions, hooks, calls to action and brand messaging.
• Collaborated on art and visual concepts and influencer communication to keep brand voice consistent across copy and creative assets.

Creative Producer (Contract) - Pittie Consumer Pvt. Ltd.

(2026-02 - 2026-05)

• Conceptualised brand stories, campaign angles and video scripts for five FMCG brands: Chakaachak, Shubhkart, Bodify, Freshzap and Absorbzap.
• Used audience insights, category research, competitor benchmarking and platform trends to uncover differentiated concepts and messaging.
• Created production-ready creative briefs and script structures detailing hooks, visual treatments, pacing, on-screen copy and narrative flow.
• Partnered with editors and creatives; reviewed cuts and assets for story clarity, audience relevance, visual quality and consistent brand voice.

Content Quality Supervisor - Viral Fission – Flipkart Play

(2025-08 - 2026-02)

• Supervised storytelling and script quality for Flipkart Play, reviewing narrative structure, engagement, tone and brand fit before production.
• Guided creators and editors through actionable feedback on hooks, copy clarity, pacing, text overlays and social-first storytelling.
• Oversaw creative quality across scripting, visual execution, edit reviews and final delivery under fast turnaround timelines.
• Researched creators, cultural trends and platform formats; used observed performance patterns and creative reference libraries to sharpen concepts.

Creative Director & Copywriter - Flics Advertising Media

(2022-09 - 2025-07)

• Led copy-led creative direction, campaign conceptualisation and brand storytelling for multiple fashion, beauty, lifestyle and FMCG clients.
• Translated client briefs and business goals into brand narratives, campaign ideas, scripts, headlines, hooks, on-screen copy and platform-specific messaging.
• Developed creative treatments and story concepts for digital, social and film content; directed commercial and branded shoots with talent and production teams.
• Briefed editors and reviewed creative assets for narrative impact, copy clarity, art direction, sound, visual consistency and brand voice.
• Managed simultaneous client campaigns from concept and script through production, collaborative creative reviews and final delivery.

Master of Arts - Film & Television - Amity University Mumbai (2023 - 2025)

Bachelor of Arts - Filmmaking, Minor in Business Management - Amity University Mumbai (2020 - 2023)