Prathiksha R

Client-facing Operations professional with 1.6 years of experience owning 50+ accounts across onboarding, ad campaign execution, upsell, cross-sell, and churn prevention. Improved client booking efficiency from 16% to 66% in 30 days through active campaign optimisation, directly increasing revenue per account. Converted routine account reviews into upsell and cross-sell conversations, contributing to monthly recurring revenue retention and growth.

Kept client churn risk low with a 98% satisfaction rate across the portfolio. Seeking a Customer Success or Account Manager role where account health, retention, and expansion revenue are the scorecard.

Operations Associate, Client Accounts at Zoca (2025-05 – 2026-06)

• Owned a portfolio of 50+ client accounts as the primary point of contact across the full account lifecycle: onboarding, campaign management, retention, and renewal.
• Ran and optimised ad campaigns for every account; improved average booking efficiency from 16% to 66% within 30 days, increasing revenue generated per client account and reducing the risk of churn from underperforming accounts.
• Proactively converted monthly account check-ins into upsell and cross-sell conversations, identifying where clients could expand spend for better outcomes and closing those conversations into confirmed upgrades and renewals, directly growing monthly recurring revenue.
• Kept account health high across the portfolio with a 98% client satisfaction rate by identifying friction and resolving issues before they reached escalation stage, reducing churn risk at scale.
• Reduced client-facing errors by 30% and streamlined servicing workflows by 25% through close collaboration with product and tech teams, lowering the cost of account management per client.

Website Operations at Zoca (2024-11 – 2025-05)

• Maintained 99% website uptime across all client-facing properties, protecting account health and preventing disruption-driven churn.
• Improved organic traffic by 15% through SEO best practices and cut page load time by 25% with the dev team, strengthening client-facing product performance.

Event and Project Management at Million Dreams (2022-10 – 2025-04)

• Managed end-to-end delivery of multiple concurrent events, handling stakeholder communication, vendor coordination, and on-time execution.
• Resolved on-ground client issues in real time, maintaining high satisfaction scores and delivering cost savings through practical problem-solving.

Research Analyst, Intern at GreySide (2024-06 – 2024-09)

• Analysed content consumption patterns across 5+ platforms for the 16 to 30 age group; findings improved user engagement by 15% and audience retention by 12%.
• Presented data-backed recommendations to internal teams that directly shaped content strategy decisions.

B.E. in Electronics and Telecommunication Engineering – Bangalore (2025-03)