Yashasvi Dixit

Results-driven Digital Marketing Professional with 3.5+ years of experience in SEO, SEM, and performance marketing. Expertise in content strategy, keyword clustering, and AI-powered SEO, including entity-based SEO, E-E-A-T, Schema Markup, and SERP features like featured snippets. Proven track record of driving organic growth, conversions, and ROI through data-driven strategies.

SEO Specialist - Zentek Infosoft

(2024-04 - 2025-11)

• Accomplished 10 → 7,000+ monthly visitors in 6 months by executing data-driven SEO, leveraging high-performing content topics, strengthening E-E-A-T signals, and building high-authority backlinks.
• Managed SEO audits using SEMrush, Ahrefs & Screaming Frog, identifying and resolving 50+ technical issues to improve site structure, crawlability, and search visibility.
• Implemented Schema Markup (structured data) across key page types to enhance SERP features and improve click-through rates.
• Content management and optimization through Strapi.
• Led GEO (Generative Engine Optimization) initiatives to optimize content for AI-powered search engines and answer engines, improving brand visibility in AI-generated responses.
• Executed AEO (Answer Engine Optimization) strategies including structured Q&A content, featured snippet targeting, and People Also Ask optimization.
• Created GA4 & Looker Studio dashboards tracking keyword rankings, traffic trends, and conversion funnels, enabling data-driven leadership decisions through weekly performance reports.
• Collaborated cross-functionally with content, design and development teams to optimize landing pages, Core Web Vitals, and UX-directly supporting improved engagement.
• Mentored interns on SEO workflows, reporting methodologies, and marketing experimentation, fostering a knowledge-sharing culture within the team.

SEO Executive - Deorwine Infotech

(2022-09 - 2024-02)

• Accomplished a 30% increase in qualified leads as measured by campaign conversion reports, by executing targeted PPC campaigns on Google Ads for app installs and lead generation.
• Executed International SEO strategies including geo-targeted content, and multi-regional site architecture to support global market expansion.
• Managed on-page, off-page, and technical SEO optimization for multiple client accounts using WordPress CMS, ensuring content publish and optimization.
• Directed budget allocation and campaign adjustments based on ROI analysis and performance insights, maximizing advertising efficiency across accounts.
• Collaborated with developers on HTML/CSS fixes to enhance user experience and page speed, contributing to improved Core Web Vitals scores.
• Created custom Looker Studio reports integrating SEO, SEM, and social analytics, providing clients with unified, actionable performance visibility.

SEO Trainee - 21K School

(2021-09 - 2022-04)

• Assisted in on-page SEO, link building, and keyword mapping for educational content, building foundational expertise in technical and content-driven optimization strategies.

Digital Marketing Intern - The Digital Socialite

(2021-02 - 2021-05)

• Supported keyword research, backlink acquisition, content creation, and social media scheduling, gaining practical exposure to integrated digital marketing workflows.

Master of Business Administration - Jaipur National University (2019 - 2021) Jaipur