Pravin Rajput
Growth Marketing Analyst @G2
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About
Results-driven Data Analyst with 5+ years of experience partnering with senior and executive leadership to define strategic priorities, manage complex projects, and deliver actionable insights. Proven ability to lead assignments independently, conduct in-depth market and performance research, and collaborate effectively with cross-functional global teams. Strong analytical and problem-solving skills with a track record in knowledge management, stakeholder engagement, and strategic advisory.
Experience
Data Analyst at G2 (2026-02 – Present)
- Partner with Senior Leadership (SLT) and Executive Leadership (ELT) to define, track, and report on OKRs, providing data-driven narratives that influence company-wide growth strategy.
- Lead end-to-end analysis for the Insight, Buyer Experience, and Growth teams (CRO, Lifecycle, Content, and SEO), identifying friction points in the user journey and optimizing conversion paths.
- Architect and prototype analytical solutions and predictive models; conduct deep-dive Root Cause Analysis (RCA), Cohort Analysis, and Opportunistic Analysis to diagnose fluctuations in revenue, traffic, and multi-channel conversions.
- Evaluate the performance of Authored and Curated pages, delivering go/no-go recommendations for Phase 2 deployments.
- Spearheaded "Answer Engine Optimization" (AEO) research, demonstrating how vendor monetization increases brand visibility within LLM/AI platforms; identified high-intent vendor segments for monetization.
Data Analyst at Gartner (2023-10 – 2026-01)
- Led end-to-end project delivery of CRO analysis enhancement, building data contracts and documentation; delivered 10+ knowledge transfers to streamline cross-functional collaboration and improve conversion reporting by 12%.
- Managed team onboarding of 20+ analysts to GitHub-based development; standardized environments, shared libraries, and centralized documentation—reducing data errors by 10% and establishing scalable processes.
- Designed and deployed 5+ strategic dashboards for cross-functional teams (SEO, Growth, Email, Buyer Experience), eliminating redundant reporting—saving 250+ hrs annually and cutting turnaround time by 45%.
- Developed automated monitoring system using CI/CD, Slack, and Snowflake workflows; improved data accuracy by 15% and saved 10+ hours/week of manual effort.
Data Analyst at Freelancer.in (2023-01 – 2023-09)
- Managed multiple client projects simultaneously, delivering 10+ projects on time with a 100% completion rate; provided analytical insights to enhance client traffic and conversion rates, driving business growth.
Data Analyst at BYJU's (2021-05 – 2023-01)
- Created interactive dashboards (Power BI/SQL/Excel/Tableau) and collaborated with cross-functional teams on targeted strategies, improving product quality metrics by 25% and product performance by 30%.
- Standardized documentation across 30+ products and ad hoc analyses; achieved 100% compliance with data audit protocols and improved team onboarding readiness by 10%.
Education
Bachelor of Technology in Material and Metallurgical Engineering – Maulana Azad National Institute of Technology Bhopal (2017-07 – 2021-04)
Intermediate – Morning Star School Gwalior (2016-03 – 2016-03)
High School – Morning Star School Gwalior (2014-03 – 2014-03)