Special Projects, Founder's Office at Kinetic Green (2026-01 – Present)
Leading EV OEM offering electric two- and three-wheelers
- Strategy: Lead B2B strategy for the EV portfolio - positioning, go-to-market, pricing, and differentiation across the 2W and 3W range.
- Founder's Office: Drive special projects and government-project initiatives, shaping strategic priorities for the business.
- Build strategic partnerships with B2B and institutional clients.
Chief Business Officer, EV 3W & 4W at Zen Mobility (2022-05 – 2026-01)
EV OEM for light electric 3W/4W last-mile vehicles; Zen Flo is its Vehicle-as-a-Service arm
- Strategy & Business Building: Spearheaded business strategy, P&L ownership, and revenue growth; built the business from scratch - functions, teams, and scalable processes - growing it from 5 to 70+.
- New Growth & Incubation: Incubated new growth bets - launched Zen Flo (VaaS) and the pioneering Zen Micro Pod (Mar 2024, Zomato large-fleet), followed by client-specific variants.
- Performance Governance: Instituted data-driven KPIs and a central MIS across sales, fleet utilization, and customer acquisition to drive business reviews and performance deep-dives.
- Go-to-Market: Led GTM, positioning, pricing, and differentiation for electric 3W and fleet.
- Strategic Partnerships: Forged commercial agreements with e-commerce, FMCG, 3PL, and logistics players - Amazon, Flipkart, Blinkit, Zomato, Delhivery, and Shadowfax.
- Executive & Board: Partnered with the CEO and board to align performance with long-term vision, supporting investor relations and fundraising; represented the company at national forums (Assocham, FE Mobility).
- Team Leadership: Led 70+ across sales, marketing, and operations, building a high-performance, accountable culture.
- Selected wins: scaled to 2,000+ units by Aug 2025 (800+ under Zen Flo); signed Zomato exclusive (860 vehicles/11 cities); opened 15 dealerships in 4 months.
Business Strategy & Category Lead - Hero Lectro E-Bikes at Hero Cycles Ltd. (2019-09 – 2022-04)
Leading e-bike player in India and the UK/EU
- Business Planning: Built the Annual Operating Plan (AOP), pricing, and SKU/category business cases to sustain profitability, and charted a 3-year rolling product roadmap and portfolio plan.
- Competitive & Market Intelligence: Led market-entry research and customer segmentation - including a 3-month UK strategic residency - to inform portfolio and brand strategy.
- New Categories: Established new B2B client categories for e-cargo vehicles, supporting sales with product innovation.
- Global Alignment: Coordinated cross-border between Indian R&D and UK/EU partners, aligning market demand with manufacturing capacity.
- Directed market-entry plans, promotion, product collaterals, and launch.
Category Manager, APAC at d.light Design Inc. (2016-10 – 2019-08)
Global leader in solar energy with Pay-As-You-Go financing; solar appliances and inverters
- Regional Strategy & P&L: Charted the category roadmap and owned P&L for an INR 200 Cr portfolio across APAC - product, commercials, and pricing.
- Global Portfolio Influence: Led and aligned regional requirements into the global product portfolio and built the channel portfolio with a partner-migration plan.
- Innovation Pipeline: Drove regional and global cross-functional teams from concept research and feasibility through launch.
- Led brand-awareness, RTM/GTM strategy, and team training for new launches and categories.
Project & Brand Manager at Hero Cycles Ltd. (2013-12 – 2016-10)
India's leading bicycle manufacturer with UK/EU presence
- Program Management: Managed an INR 250 Cr portfolio and led the Hero–Walt Disney launch - business-plan development, market entry, and 20 SKUs across India and the Middle East.
- Cross-functional Delivery: Directed cross-functional teams for GTM, new-product launches, brand portfolio, and market research.
- Managed brand for the premium range - promotions, consumer communication, and ATL/BTL.
Technical Associate to the Chairman, Founder's Office at JTEKT (Sona Koyo Steering Systems Ltd.) (2012-07 – 2013-11)
Tier-1 automotive steering-systems manufacturer
- Supported the Group Chairman across R&D councils and new-product development.
- Coordinated with research bodies (CSIR; Fraunhofer, Germany) for technology assistance in NPD, and monitored market trends and emerging technologies.
