Prince Pathak
Digital Marketing Manager
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About
Digital Marketing Manager with 10+ years of experience in SEO, performance marketing, paid advertising, content strategy, and brand growth. Skilled in managing SEO, AEO, GEO, Google, Meta & LinkedIn Ads, SEO/SEM focused on lead generation, traffic growth and ROI improvement. Experienced in client communication, analytics, budget management, team handling, and creating digital marketing strategies to improve online visibility and business performance.
Experience
Digital Marketing Manager - Independent Work - Remote
(2024-05 - 2026-05)
- Conducted fortnightly and monthly client meetings to review performance, align business objectives and work on strategic action plans for growth and optimization.
- Planned and executed SEO, social media and paid marketing strategies to improve traffic, engagement and lead generation.
- Optimized website pages and landing pages for better organic visibility and conversions.
- Managed Google Ads and Meta Ads campaigns including audience targeting, budget optimization, and performance tracking.
- Coordinated with content, social media, development and design teams for campaign execution and business growth.
- Monitored heatmap insights and campaign KPIs including CTR, CPC, conversions, engagement and ROI using analytics and user behaviour tools.
- Conducted keyword research, competitor analysis, and content planning for brand growth.
- Managed social media performance and engagement strategy across multiple digital platforms.
Digital Marketing Manager - W3villa Technologies Pvt. Ltd. - Noida
(2022-07 - 2024-04)
- Developed SEO, paid marketing, and social media strategies to increase traffic, brand visibility and conversions.
- Coordinated with designers, developers and content teams to create case studies, landing pages, video creatives, banners, and carousel ads for higher engagement.
- Managed and optimized for Google Ads, Meta Ads, and LinkedIn Ads campaigns focused on lead generation and ROI growth.
- Handled weekly and monthly client meetings with performance reports, optimization recommendations, and growth insights.
- Led and managed a team of 8+ members to improve work efficiency, optimization, reporting, and overall performance activities
SEO Manager - EGlogics Softech Pvt. Ltd.
(2021-03 - 2022-07)
- Led SEO + SEM projects, integrating organic growth with performance campaigns.
- Achieved 40%+ sales growth in the first 9 months for a big B2B eCommerce client through advanced SEO strategies and content specific campaigns.
- Conducted in-depth keyword and competitor research to guide paid and organic content.
- Collaborated with ad managers to align SEO landing pages with PPC campaigns for better Quality Score.
- Generated 30% organic growth with supported strategy and improved landing page performance.
- Managed client communication, performance reports, and strategy planning sessions.
- Handled a team of SEO specialists, designers, and content writers to ensure timely campaign execution.
Sr. SEO Executive - DigiLantern
(2018-09 - 2021-03)
- Handled SEO + digital campaigns for healthcare clients focused on lead generation.
- Supported paid campaigns by optimizing content and landing pages for conversion.
- Conducted competitor analysis, tracked KPIs (traffic, conversions, rankings), and shared client reports.
- Worked closely with developers to resolve technical SEO issues and improve ad landing experiences.
- Collaborated with marketing teams to run content-driven campaigns alongside PPC efforts.
SEO Executive - Winsurf Technology
(2016-04 - 2018-08)
- Executed on-page and off-page SEO campaigns across industries.
- Assisted in setting up Google Ads and basic paid campaigns for clients.
- Monitored traffic, CTR, and conversion data using Analytics & Search Console.
- Ensured campaigns stayed aligned with client goals and algorithm updates.
Education
B.Tech - Electronics and Communication - Hi-Tech Institute of Engineering and Technology, Ghaziabad
