Priyamvada Jagia

8+ years of marketing experience across luxury fashion and consumer technology, leading brand strategy, product & GTM strategy, launches, and integrated marketing campaigns. Proven track record of translating global brand direction into India market strategies and leading cross-functional programs across digital, PR, influencer, ATL/OOH, retail and POS, while partnering with licensors and global stakeholders. Currently lead India brand marketing for Armani Exchange and Emporio Armani at Fossil India.

Previously drove product & brand marketing at Xiaomi, contributing to 200% growth in the 5G smartphone market and re-gaining the #2 brand position.

Senior Brand Manager at Fossil India (2025-09 – Present)

Brands Managed: Armani Exchange & Emporio Armani

• Lead India brand marketing for Armani Exchange & Emporio Armani Watches, owning ~$3M annual marketing budget across digital, PR, celebrity/influencer, ATL/OOH, print and POS.
• Defined sub-brand strategy & expanded media mix across premium OOH, digital, influencer, PR and print.
• Liaised with licensor and global stakeholders, translating global brand direction into local campaigns and launches.
• Led brand ambassador campaigns across ATL/BTL, driving brand awareness and growth in men's segment.
• Built PR as a strategic media channel, driving 400%+ PR growth for A|X & EA and achieved Top 3 media share of voice in Q2'26.
• Drove 1.4Bn impressions (+2472% vs target) for EA in H1'26 and improved Amazon ROAS by 221%

Product Marketing Manager at Xiaomi India (2020-07 – 2025-08)

Flagship Series, Wearables, Hearables, Audio, Tablet & Smart TVs

• Led Go-to-Market for product launches for 20+ consumer in smartphones, wearables & lifestyle.
• Launched the highest searched phone Redmi 12 5G with 2nd highest sellout (>12K) during FK BBD
• Contributed to 200% growth in 5G smartphone market, led to re-gaining #2 brand position & mkt. share (>15K) by spearheading 5G new product launches.
• Established "Always-On-Fitness" and led Redmi Smart band pro launch. achieving 8X notify-me signups, 1.25M pageviews, and 2.4X ROAS via Amazon DSP.
• Led festive campaign for wearable, achieving top pageview traction & top 28/30 SKU sales across Xiaomi product portfolio.
• Grew brand TOM & consideration to 9% via flagship portfolio & led premiumization roadmap.
• Achieved 300 Crore sale within a week by driving searches and interest for Redmi Note 12 Series.
• Led the Redmi K50i launch- the highest tweeted product launch for Xiaomi with #1 Twitter Trend.
• Piloted use of AI content generation, quick-commerce partnerships, and e-commerce DSPs to improve ROAS across paid digital channels.
• Initiated Long-term Influencer and OOH campaigns to build affinity for the flagship market.

Content Strategy at 22feet Tribal Worldwide (2018-01 – 2018-07)

• Led digital campaigns for Del Monte, Uber, and IndiGo- spanning social media, performance, and ORM.
• Delivered A/B testing for performance creatives and drove 20% cost savings on IndiGo app installs
• Improved consumer sentiment with a Mother's Day digital campaign, that was later scaled offline.
• Grew Del Monte's Instagram following by 33.3% with strategic content initiatives for new products
• Delivered 10M+ organic impressions for Uber via a high-performing digital campaign.

Brand Executive at Rasta Ventures (2016-05 – 2017-04)

• Managed brand strategy and campaigns for top clients (Times Card, UHG, Espark Viridian)
• Devised lead generation campaign, cutting lead costs by 90% and exceeding engagement targets by 42%.
• Led UI/UX revamp and Google Ads optimization, boosting traffic 54X and improving conversion.
• Won new business (Sumeru Frozen Foods) through strategic pitching & creative conceptualization

MBA (FT) in Marketing & Strategy – FMS, University of Delhi (2020)

M.A in Media & Culture – TISS, Mumbai (2016)

B.A in Economics (H) – SRCC, Delhi University (2013)