Priyanka Shankar

Results-driven Influencer Marketing and Social Media professional with experience in brand communications, digital marketing, creator partnerships, and business development. Skilled in managing multi-channel campaigns, building client relationships, and driving brand visibility through strategic content and outreach.

Freelance Business Development Consultant - CTD India

(2025-06 - 2025-11)

• Drove revenue growth by identifying and converting high-potential leads through targeted pitching and market analysis.
• Built long-term client relationships, ensuring consistent business growth and brand loyalty.
• Streamlined outreach workflows and optimized follow-ups to shorten the sales cycle.

Associate – Brand Communications - Milaap - Bengaluru

(2020-01 - 2021-09)

• Managed influencer partnerships and media outreach to expand brand reach.
• Led social media strategy across Facebook, Instagram, LinkedIn, and Twitter, increasing organic engagement.
• Executed video campaigns on YouTube and Snapchat to improve visibility among target audiences.
• Created scripts and brand messaging for radio, television, and news platforms.
• Optimized marketing budgets to improve ROI across digital campaigns.

Sales & Marketing Executive - Core Fitness Station - Bengaluru

(2018-09 - 2019-03)

• Exceeded sales targets through localized marketing initiatives and corporate outreach.
• Improved customer retention through personalized follow-up systems and client support.

Bachelor of Commerce - Jain University

Diploma - Interior Design - INIFD

Certificate - Art & Design - INTI University