Growth & Marketing Strategist (Founder's Office) at Freelance — Independent Consultant (2025-04 – Present)
Clients included Startup Builder, Zookout, and other early-stage startups.
- Partnered directly with founders as an embedded Founder's Office resource, driving growth, marketing, and business strategy across multiple early-stage startup engagements simultaneously.
- Built and executed content and digital marketing strategies across Google Ads, paid social, and organic channels, using Google Analytics to track performance and support customer acquisition for brands scaling from 0 to 10.
- Led business development efforts, including outreach, partnership building, and market positioning, to open new growth channels for client startups.
- Directed end-to-end website development projects, coordinating with designers and developers to launch and optimize client websites in line with growth goals.
- Owned marketing budget planning and P&L accountability across concurrent client engagements, advising founders on go-to-market strategy and resource allocation.
Senior Project Manager at Powerlook Apparels (2024-04 – 2024-12)
- Streamlined Customer Care and Logistics operations, driving a 30% improvement in customer satisfaction.
- Redesigned cross-departmental workflows and introduced Standard Operating Procedures (SOPs), improving operational efficiency by 55%.
- Partnered with the Director to oversee Marketing, Tech, Social Media, Customer Care, Operations, and Logistics teams, ensuring alignment with monthly business targets.
- Delivered ongoing competitor and market analysis to inform pricing and marketing strategy, sustaining competitive advantage in a fast-moving e-commerce market.
- Owned SKU-level inventory management and performance analysis to support sales targets.
- Built daily and weekly cross-departmental reporting to track KRAs and align execution with leadership priorities.
- Managed relationships with external agencies and vendors to support business development and new product initiatives.
Senior Project Manager at Expedify (2021-09 – 2024-03)
- Managed a portfolio of 15+ client accounts, retaining 80% of clients through proactive relationship management and consistent delivery.
- Grew existing client accounts by 30% through strategic upselling and account planning initiatives.
- Earned "Employee of the Month" and Best Client Success Manager award within the first year for exceeding client and business targets.
- Led weekly client review meetings to align on goals, resolve issues, and drive satisfaction across the account portfolio.
- Developed tailored content strategies and media plans for clients, driving industry-specific marketing initiatives.
- Built a process framework with progress-tracking systems that streamlined internal project management and improved delivery consistency.
- Coordinated outsourced workflows across content, creative, and video production teams while managing vendor partnerships.
- Mentored interns and junior executives, strengthening team capability and performance.
Account Manager at Cocount Media Box (2021-01 – 2021-07)
- Managed branding, social media, and print requirements for client accounts, driving campaign execution end-to-end.
- Led a key account for a Government-supported NGO, delivering measurable impact for a public-sector client.
- Directed branding initiatives for Gujarati films and their comic book adaptations, boosting brand visibility and audience engagement.
- Collaborated with creative and animation teams to ensure seamless, on-time project execution.
Client Servicing & Business Manager at Break the Code (2019-11 – 2020-03)
- Managed social media client accounts, overseeing account management and cross-team coordination in a fast-paced startup environment.
- Generated new business leads through cold calling and networking, driving a 20% increase in new client acquisition.
- Pitched to prospective clients to grow agency revenue while independently running personal influencer marketing projects.
Client Servicing Executive at Utopian Media (2016 – 2017)
Transitioned from brand development into client servicing, managing client relationships and overseeing content and creative delivery for digital campaigns.
Social Media Marketing Intern at Argus - CMPO (2014 – 2015)
- Managed social media accounts and created content and blogs, building foundational digital marketing skills.
