Campaign Consultant at Merkle EMEA (2025-03 – Present)
- Led end-to-end delivery of BAU CRM campaigns (newsletters, promotional, and lifecycle) across UK & Ireland, managing high-volume deployments and consistently achieving on-time delivery for all scheduled campaigns.
- Owned workload planning and team coordination, overseeing task allocation and peer delivery to improve operational efficiency and maintain SLA adherence across multiple concurrent campaigns.
- Optimised 20+ campaign workflows using Adobe Campaign Classic and executed QA across 30+ lifecycle campaigns, ensuring 100% accuracy in segmentation, personalisation, and tracking while reducing campaign errors and rework.
- Delivered post-campaign analysis for key initiatives, tracking Open Rate, CTR, and Conversion, and presenting actionable insights to stakeholders at Currys PC World to support continuous performance improvement.
CRM Campaign Specialist at Nestle Nespresso (2022-09 – 2025-01)
- Delivered 120+ one-off and 40+ recurring lifecycle campaigns (subscription, onboarding, reactivation, promotional) across UK & Ireland, engaging a 2M+ customer base and driving +12% reactivation uplift and +20–25% CTR improvement.
- Owned end-to-end CRM execution in Adobe Campaign Classic, leveraging IBM SPSS and in-house systems for advanced segmentation and targeting across revenue-driven campaigns.
- Led A/B testing and personalisation strategies (dynamic content, product recommendations), achieving +18% open rate uplift and +28% conversion growth.
- Executed large-scale seasonal campaigns (Black Friday, Mother's Day, Halloween, Boxing Day) and complex journeys (e.g., gamification), partnering with Data teams on audience extraction, testing, and post-campaign analysis to optimise performance.
Campaign Delivery Analyst at Purplesquare Consulting (2022-01 – 2022-09)
- Delivered 90+ cross-channel CRM campaigns (Email, Push, Direct Mail) for Sainsbury's, Argos, and TU (Habitat, Nectar), reaching a 3M+ customer base and supporting key retail initiatives.
- Built and automated 60+ lifecycle and one-off campaigns using IBM Unica, designing complex flowcharts to enable scalable, data-driven customer journeys.
- Utilised Snowflake for advanced audience extraction and segmentation, contributing to 15–20% uplift in engagement and improved conversion across campaigns such as Back to Work and Back to School.
- Led QA and deployment for 100+ complex campaign workflows, ensuring alignment with forecasting models, audience accuracy, and flawless execution across multiple brands.
Support Engineer Intern at VP White (2021-07 – 2022-01)
- Supported ESG software implementations built on Enablon for enterprise clients including Natixis, the French Ministry of Defence, and Bombardier, assisting with issue resolution and functional support across UK and France-based projects.
- Provided application support for single-page applications developed using Razor, troubleshooting and validating fixes using Microsoft Visual Studio to ensure stability and performance.
- Collaborated with cross-functional teams through daily stand-ups, tracking blockers, coordinating fixes, and supporting agile delivery across international stakeholders.
Technical Editor at Integra Software Services (2018-01 – 2019-08)
- Managed journal and book publishing projects for global clients such as Taylor & Francis and Cambridge University Press, ensuring compliance with academic publishing standards and structured content requirements.
- Performed XML-based content editing and tagging using tools like IPubEdit, working with schemas, DTDs, and metadata for journals and books in science and technology domains.
- Delivered end-to-end book content structuring (Front Matter, Body Matter, Back Matter) while coordinating directly with international technical authors to manage revisions, queries, and project timelines.
