Nitin Kumar

CRM & Marketing Automation Specialist with 2+ years of experience in executing multi-channel customer engagement campaigns across Push, Push-Pin, In-App, Email, SMS, and WhatsApp. Skilled in campaign execution, A/B testing, audience segmentation, and campaign optimization, with a strong focus on timely execution and compliance.

Associate - CRM - Wipro Limited

(2023-07 - 2025-12)

Client: Bharti Airtel

• Executed high-volume multi-channel CRM campaigns including Push, Push-Pin, In-App, Email, SMS, and WhatsApp.
• Managed A/B testing across multi-channel campaigns to optimize engagement and performance.
• Performed multi-channel campaign setup including Link Registration, Script Registration, and Policy Creation.
• Created and managed campaign links, ensuring proper tracking and error-free execution.
• Created and managed customer segments, including encryption and decryption of customer data in compliance with policy guidelines.
• Monitored campaign delivery and performance to ensure timely execution and issue resolution.
• Maintained compliance with client guidelines, approval workflows, and quality standards.

Diploma - ITES&M - Ambedkar Institute of Technology, Delhi

Bachelor of Computer Applications - BCA - Indira Gandhi National Open University, Delhi