Ragavi M

Performance Marketing Executive with 3+ years managing Google Ads, Meta Ads, and LinkedIn Ads campaigns across the full marketing funnel — awareness, consideration, lead generation, and remarketing. Experienced in B2B and B2C lead-generation campaign planning, budget ownership, bid strategy, audience segmentation, and retargeting to improve CPL, CPA, and ROAS. Skilled in conversion tracking and attribution via Google Tag Manager and GA4, landing page optimization/CRO, and structured A/B testing of ad creatives, audiences, and offers.

Data-driven marketer comfortable managing paid-media budgets independently and translating funnel analytics into measurable lead quality and pipeline outcomes.

PPC Executive - Trikon Telesoft Company - Chennai, Tamil Nadu

(2025-01 - 2026-07)

• Owned end-to-end media buying and budget allocation across the acquisition funnel for 25+ international client accounts (combined monthly spend of USD $50,000), building awareness, consideration, and lead-generation campaigns and applying automated bidding to lift average Quality Score by 20% and cut wasted ad spend by 30%.
• Built and optimized retargeting/remarketing campaigns to re-engage website visitors and warm audiences, planning and executing structured A/B tests across 50+ ad copy and landing page variants using Google Optimize to increase conversion rate by 18% within 60 days.
• Set up and maintained conversion tracking and attribution using Google Tag Manager and GA4, delivering weekly performance dashboards on CPL, CPA, and ROAS that enabled data-driven budget reallocation across campaigns.
• Refined audience segmentation and search-term targeting to improve signal quality, lead quality, and ad relevance, reducing CPA by 22% and growing qualified lead volume by 35% quarter-over-quarter.

PPC Executive - Food Hub - Chennai, Tamil Nadu

(2024-03 - 2025-01)

• Planned, launched, and managed paid search and paid social campaigns across Google Ads Search, Display, and Performance Max, owning media buying and bid strategy to drive consistent lead generation while improving ROAS and reducing CPA.
• Conducted keyword research, audience research, and competitor analysis to identify high-intent search terms, refining targeting to improve efficiency and lead quality across the acquisition funnel.
• Implemented conversion tracking and continuous performance monitoring, analyzing funnel data to identify trends and translate insights into scaling decisions for high-performing campaigns.

Digital Marketing Executive - Markers Global Solutions - Chennai, Tamil Nadu

(2022-12 - 2024-02)

• Handled in-house digital marketing projects end-to-end, combining content and paid media — managing Google Ads, LinkedIn Ads, and Facebook Ads campaigns alongside organic initiatives to support B2B lead generation and targeted audience acquisition.
• Built 50+ quality backlinks and drove blog submissions across outreach and directory platforms, increasing domain authority by 8 points and organic traffic by 25% over 3 months.
• Delivered strong campaign performance across Google Ads, LinkedIn Ads, and Facebook Ads by aligning paid targeting with keyword insights, improving lead quality and overall campaign ROI.

B.E. - Electrical and Electronics Engineering - Jeppiaar Engineering College (2021-04)