Prasad Pawaskar

Performance Marketing Analyst with hands-on expertise in Meta Ads and Google Search Ads, delivering measurable ROI across lead generation and brand awareness campaigns. Engineered a ₹95.84 CPL gym lead campaign and achieved 11.7% CTR on Google Search — benchmarks that rival agency-level results. Brings a data-first approach to audience segmentation, A/B testing, and bid optimization, with a proven ability to extract maximum value from limited budgets.

Seeking to drive paid acquisition strategy at a growth-focused organization.

Meta Ads — Lead Generation & Brand Awareness - Self-Initiated

• Engineered a Meta Lead Ads campaign for a local gym, achieving ₹95.84 CPL on a ₹100/day budget — a cost 40%+ below typical industry benchmarks
• Scaled a real estate brand awareness campaign to 76K+ unique users at ₹1.86 CPM, maximizing reach efficiency within a tight budget
• Accelerated campaign performance by 25%+ through structured A/B testing of audience segments and creative formats, isolating top-performing variables
• Owned end-to-end campaign execution — from strategy and setup through daily optimization, pixel tracking, and performance reporting

Google Ads — Search Campaign Optimization - Self-Initiated

• Drove an 11.7% CTR through precision keyword targeting and iterative ad copy testing — 3x the industry average for search campaigns
• Maintained ₹31 CPC for cost-efficient traffic acquisition using Maximize Conversions bidding strategy
• Reduced wasted spend by 30%+ by building a structured negative keyword list and reorganizing ad group architecture for relevance scoring
• Boosted Quality Scores by conducting keyword research, restructuring ad groups, and testing landing page variants to improve ad relevance

Creative Strategy & Ad Testing - Self-Initiated

• Designed and systematically tested 5 ad creative variants across static and video formats to identify performance drivers
• Identified video ads as the top-performing format — informing future creative budget allocation and reducing cost-per-result by 20%

Bachelor of Commerce - B.Com - ISMAIL YUSUF College, Mumbai (2010-04)

Higher Secondary Certificate - HSC - MITTAL College, Mumbai (2007-02)

School Secondary Certificate - SSC - Mumbai (2004-03)