Rahul Gupta

Professional with 14 years of experience in SEM and SEO. Specialized in PPC campaign management, keyword research, and digital marketing optimization.

SEM Head at Czone Solutions (2012-11 – Present)

Handling in house campaign for Czone Solutions (A Tech Support Company and Telecom) through MSN & Google Adwords.

• Generating calls for agents through campaign optimization.
• Writing ad groups, ad copies and keywords.
• Tracking and analyzing running and live campaigns.
• Working over improving the quality score and conversion rates.
• Tracking and analyzing PPC issues and opportunities, and providing and implementing recommendations to improve campaigns.
• Maintaining, Managing and Optimizing PPC campaigns to deliver the best possible ROI.
• Providing keyword research as necessary.
• Making recommendations on landing page content and ad copy to maximize quality score.
• Attending internal meetings with the ability to provide campaign updates and strategic advice.
• Budget planning for campaigns.
• To meet targets in terms of traffic through SEM.

SEM Executive at ANR IT Solutions Pvt. Ltd. (2012-03 – 2012-10)

Handling in house campaign for mitstechy.com (A Tech Support Company) through MSN & Google Adwords.

• Generating calls for agents through campaign optimization.
• Writing ad groups, ad copies and keywords.
• Tracking and analyzing running and live campaigns.
• Working over improving the quality score and conversion rates.
• Maintaining, Managing and Optimizing PPC campaigns to deliver the best possible ROI.
• Providing keyword research as necessary.
• Making recommendations on landing page content and ad copy to maximize quality score.
• Budget planning for campaigns.

SEO & SEM Executive at ISPL (2011-10 – 2012-02)

Handling in house campaign for fusoft.org (A Tech Support Company) through MSN & Google Adwords.

• Search Engine Optimization
• On page Optimization
• Off Page Optimization
• Social Media Optimization
• Maintaining, Managing and Optimizing PPC campaigns to deliver the best possible ROI.
• Writing ad groups, ad copies and keywords.
• Providing keyword research as necessary.

SEO Executive at Czone Solutions (2010-12 – 2011-09)

Handling in Client Project for Czone Solutions

• Providing excellent customer service at all times and work as a part of team.
• Link Building.
• Keyword Research.
• Social media Optimization.
• Updating of Meta Keyword, Description And Title Tag.

Graduate – MJP Ruhilkhand University

Intermediate – UP Board

Matriculation – UP Board