Rajesh A

I'm an SEO professional with 6+ years of experience across B2B manufacturing, edtech, and fintech, handling day-to-day work such as keyword research, technical SEO, content and on-page work, link building, and entity & structured data optimisation. Over the last two years, my focus has shifted toward AI-powered search, optimizing for Google AI Overviews and building a roadmap to extend visibility across ChatGPT, Gemini, Claude, and other AI chatbots. I'm currently driving SEO/GEO strategy for 7 global brand websites at CentroMotion, combining entity-based content, schema, and semantic-search principles (E-E-A-T) to grow both organic and AI-search visibility.

I've also mentored junior SEO analysts and worked closely with content, analytics, and technical teams to hit shared goals.

Sr. SEO Coordinator at Centro Motion (2024-02 – Present)

• Optimized website content for AI Overviews (SGE) and AI search engines, increasing organic visibility by 25% in AI search results.
• Moved SEO strategy away from just keywords toward entity-based optimization and structured data, which led to more AI Overview appearances and mentions.
• Used AI tools to speed up keyword research, content briefs, and competitor analysis across 6 websites and 7 business verticals.
• Fixed technical SEO issues - crawl errors, page speed, schema markup to keep the whole portfolio healthy.
• Monitoring website health & performance using Google Analytics and Google Search Console to resolve on-page and technical bugs quickly. With weekly and monthly performance reports.
• Structured content and markup to improve citation and inclusion in AI-generated answers across Google AI Overviews and other AI search tools.
• Built the Power Packer website from scratch on WordPress with a focus on better UI/UX, currently wrapping up final edits and content drafts.
• Ongoing Learnings: Completed the AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) Masterclass by Neil Patel. Currently building a roadmap to maximize brand visibility across AI search engines.

Sr. SEO Executive at Ieltsmaterial.com (2022-08 – 2023-01)

• Built a comprehensive SEO strategy and site architecture from scratch for GetGis.org and Ieltsmaterial.com, significantly growing its online presence.
• Created and executed a backlink strategy that boosted organic search rankings by 30% in just 4 months. And implemented Content around it.
• Collaborated closely with the content team to identify highly relevant and potentially trending topics, utilising AI content gap analysis tools to predict search trends.
• Managed and mentored junior SEO team members, training them on SEO tools, data analysis, and project execution.
• Maintained weekly and monthly traffic reports to ensure all projects aligned with business goals.

SEO Analyst at KredX (2021-07 – 2022-08)

• Performed keyword research and on-page optimization, driving a 35% increase in organic traffic within 7 months.
• Identified and resolved technical SEO issues to maintain search engine rankings and site health.
• Built & executed a link-building strategy that increased domain authority and reach.
• Tracking and analysing competitor strategies to find content gaps, creating targeted SEO plans to capture missed market share.
• Measured daily SEO performance using industry-standard tools like Ahrefs, SEMrush, and Screaming Frog.

Digital Marketing Executive at Shipra Technologies (2020-01 – 2021-03)

• Created and executed on-page and off-page SEO tactics that improved search engine rankings and brand visibility.
• Worked with the content creation team to align keyword targets with upcoming blog topics and landing pages.
• Tracked website performance metrics daily using Google Analytics and Google Search Console.
• Managed social media marketing schedules and analysed engagement using tools like Hootsuite and Later.
• Presented SEO audit findings and monthly performance reports directly to clients, translating technical issues into clear, actionable recommendations.

SEO Consultant at Mailing Data Solutions (2019-03 – 2020-01)

• Managed daily on-page and off-page optimization tasks to improve search visibility.
• Updated and refreshed website content regularly to ensure it followed the latest SEO best practices.
• Built internal linking structures to improve website navigation and help search engine bots crawl the site better.
• Assisted with regular website audits and basic setup tasks in Google Analytics and Search Console.

MBA in Business Administration – University of Sunderland (2023-12)

Bachelor of Technology in Computer Science & Engineering – Sree Vidyanikethan Engineering College