Rajesh Kumar Annadurai
Digital Marketing Manager with 10+ years of experience leading technical SEO, GEO, and AEO strategy for B2B and B2C SaaS products
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About
Digital Marketing Manager with 10+ years of experience leading technical SEO, GEO, and AEO strategy for B2B and B2C SaaS products. Proven record of driving a 75% YoY increase in organic traffic through AI SEO, GEO, and AEO optimization, backed by hands-on technical execution (SEO audits, keyword research, CRO, SEM) and cross-functional leadership. Actively applying AI tools and Generative Engine Optimization to improve LLM visibility and keep search strategy ahead of platform shifts.
Experience
Digital Marketing Manager at Datagaps India Pvt Ltd (2023-09 – Present)
Associate Manager Digital Marketing at Technovert Solutions Pvt. Ltd (2019-11 – 2023-08)
Sr ASO analyst & Digital Marketing at Julong Soft Pvt Ltd (2018-09 – 2019-11)
SEO Analyst at Sparky Entertainment India Pvt Ltd (2017-06 – 2018-08)
Operation Head – SEO Analyst at Redhat Safety Training and Consulting Pvt Ltd (2015-11 – 2017-02)
Education
Master's Degree in Computer Science and Engineering – Kumarasamy College of Engineering, Karur (Anna University) (2012 – 2014)
Bachelor of Technology in Information Technology – M.A.M College of Engineering, Trichy (Anna University) (2008 – 2011)
