Ram Kumar

Digital marketing professional with hands-on experience running Google Ads (Search and Performance Max) and Meta campaigns to generate qualified leads for residential real estate projects in Bengaluru. Skilled in funnel-based campaign strategy, landing pages, conversion tracking, CRM lead follow-up and email marketing. Backed by 10+ years of procurement and operations experience in large organisations (Siemens, Vodafone), bringing strong vendor negotiation, data tracking and process discipline to performance marketing.

Digital Marketing Executive (PPC) - Red Estate Destination Pvt. Ltd. (Red Group) - Bengaluru

(2026-05)

As a channel partner representative for Red Group, plan and run Google Ads (Search RSAs, Performance Max) and Meta/Instagram campaigns to generate buyer and investor leads for residential projects, including TVS Emerald and Codename Candeur.

• Built full-funnel strategies (top, middle and bottom of funnel) with clear targeting, ad copy and budget allocation, optimising for cost per lead (CPL) and lead quality.
• Set up conversion tracking with Meta Pixel, Conversions API and Google Tag Manager, and tracked leads through Sell.do CRM and WhatsApp/ManyChat follow-up flows.
• Designed high-conversion landing pages and content calendars for Meta and Instagram, plus brand video scripts and show-flat walkthrough content.
• Produced investor presentations, comparative market reports and a master database of 25+ Bengaluru projects (location, zone, pricing) to support channel-partner sales conversations.

Digital Marketing Intern - GAOTEK - Remote

(2025-08 - 2025-11)

• Managed Google Ads and SEM campaigns, building performance metrics and refining strategy to improve ROI.
• Designed and ran targeted email campaigns; maintained and segmented email lists to lift engagement.
• Reported on open and click rates and recommended optimisations; integrated SEM and social campaigns for wider reach.

Social Media Marketing Intern - CUBOX Digital - Remote

(2025-12 - 2026-01)

• Managed social media content strategy and brand building for educational content, including post ideas and lead generation follow-ups.
• Executed SEO strategies that improved product rankings and organic traffic.

Senior Buyer - Manonmaniam Sundaranar University - Tirunelveli

(2021-01 - 2025-07)

• Coordinate purchase order release and vendor follow-ups to secure on-time material delivery, reducing overdue POs.
• Manage material code creation, price approvals and invoice discrepancy resolution; led scrap disposal through e-auctions.

Purchase Executive - Madura Coats Pvt Ltd - Ambasamudram

(2019-06 - 2020-11)

• Released purchase orders, expedited vendor deliveries and reduced overdue POs through structured follow-ups.
• Handled material codes, new-rate price approvals, invoice discrepancies and e-auction based scrap disposal.

Senior Buyer - Siemens - Bengaluru

(2016-01 - 2018-12)

• Sourced and vetted new suppliers, ran RFQs and compared quotes to cut costs; issued POs and processed requisitions within turnaround targets.
• Performed GR/IR reconciliation in SAP and built KPI dashboards; created business blueprints and user training manuals.

Commercial Executive / Warehouse Executive - Forte Solutions Pvt Ltd (Vodafone) - Chennai

(2012-06 - 2015-12)

• Managed purchase planning, SAP requisitions, CapEx/OpEx tracking and supplier follow-ups to meet on-time delivery targets; led dashboard status calls.
• Earlier as Warehouse Executive: handled invoice billing, shipment discrepancies and warehouse stock control.

MBA - General Administration - M.S. University

B.Sc - Computer Science - Kamarajar University