Ramakrishna D

Over 25 years of Corporate Experience in the field of Retail, FMCG, Healthcare & Pharma industry specialized in P&L Responsibility, New product launchs & Retail Expansion, Growth Strategy & GTM Strategy for New Business scale up. Worked as Chief Marketing Officer (CMO), Chief Growth & Strategy, Chief Business Officer, Chief Operation Officer & Chief Executive Officer. 14 years' experience in Retail & 11 years' experience in FMCG sector.

Business Consultant - Retail Business Consultant

(2024-11)

Currently working as Retail Business Consultant for two large retail healthcare groups. Working on Operation excellence, setting up new retail healthcare business (Clinics/Diagnostics/Pharmacy/Homecare), GTM strategy and implementation, Brand building & positioning, Business Plans and overall growth plan, AOP to achieve the Company business Objectives.

Chief Executive Officer – India Business - Paras Health Vertical (Apna Chemist & Wellness Stores) - Gurugram

(2023-12)

Reporting to Promoters. Currently having 52 Wellness Stores in NCR & Warehouses. Plan – To launch 500 Large format Health stores (Clinics/Pharmacy/Wellness & Beauty/Optics /Doctor Primary care/Online) & neighborhood stores in next three years Pan India. Ecommerce Business Model with Omnichannel approach.

• Team set up departments and function (Operations/Projects/Expansion/Procurement/Inventory/IT software/supply chain/Merchandising/Marketing/Finance/HR/Ecommerce)
• Business Plan for large format/neighborhood format/ecommerce dark stores for 15mins delivery model
• Streamline current business and focus is to achieve positive EBITDA
• Streamline - Supply chain / vendor management/ procurement to increase overall margins. Launch 50 private level products

Chief Executive Officer – India Business - Life Retail Pharmacy (UAE leading Retail Medical Chain)

(2023-01 - 2023-09)

Reporting to Chairman. Set up India business from scratch. Left Sep 2023 due to Family Emergencies.

• Launched Large format stores with integrated health model (Clinic/Pharmacy/Diagnostics/Doctor Primary health/Ayurveda/other wellness & beauty categories)
• Set up departments and function (Operations/Projects/Expansion/Procurement/Inventory/IT software/supply chain/Merchandising/Marketing/Finance/HR)
• Large and regular format stores
• Developed and executed an integrated go-to-market plan for the product, including feature roll-out, product positioning, and right location
• Set up warehouse & oversee receiving, warehousing, distribution and maintenance operations, ensure efficient space utilization
• Supply chain & vendor management
• Oversee contract negotiation and legal activities: client contracts, partnership agreements, Vendor contracts, and other legal documents
• Optimal procurement of Pharma, FMCG and private label brans to drive profitability at store level

Chief Executive Officer – Retail India Business - Aster DM Healthcare

Reporting to Chairman & Board. Joined as COO and within one year got promoted CEO. Responsibility – Set up Health Retail business in India, Synergy with Labs & diagnostics & One Aster Units project. New Warehouses Setup and distribution.

• Deliver agreed performance within budget. Performance includes P&L, market share, and customer satisfaction targets
• Working in partnership with the management team and board of directors, create the strategic five-year plan and implement new processes and approaches to achieve it
• Assess market priorities and prioritize investments
• Launched 300+ Medical Units across Karnataka, Kerala, Telangana & Andhra Pradesh Plan to launch 500+ stores
• Developed and executed an integrated go-to-market plan for the product, including feature roll-out, product positioning, and routes to market
• Set up warehouse & oversee receiving, warehousing, distribution and maintenance operations
• Oversee all administrative functions, ensuring smooth daily operations
• Oversee contract negotiation and legal activities: client contracts, partnership agreements, vendor contracts, and other legal documents
• Manage individual performance by establishing annual operating objectives for each employee with quarterly reviews. Also establish annual development plan for each employee and provide ongoing coaching. Currently managing a team of 1500+ employees
• Oversee the human resource function, including: Recruitment, hiring, onboarding and retention; Compensation and benefits administration; Professional training and development

Chief Marketing Officer (CMO) - Apollo Hospitals Enterprise Limited

Reporting to Promoter & managing a team of 150+ middle and senior management team. Awarded Young Leader award in 2012 for outstanding business contribution. Total Business Growing at 27% with current turnover of Rs 4,000 Cr. Handled Hospitals/Clinics/Pharmacy/Homecare for various growth initiatives & increase customers base (new customers & loyal customers).

• Launched corporate employee engagement program/loyalty retention/promotions – contribution of 500cr +, loyalty sales grew from 30% to 50% over last 5 years
• Co – branded HDFC Apollo Medical Benefits Card for corporate employees ( launched in 2015)
• Launched gift card program 'The Healing Card' at group level
• SBI Apollo Co- branded Credit card ( launched in 2018)
• Rolled out various McKinsey initiatives, helped to streamline various processes & improve efficiency of various initiatives & marketing campaign
• Continuously working to improve contribution in chronic segments like Diabetic, Cardiac, Mom & Baby through various marketing & promotional tools
• Special Projects – Launched group loyalty program, Marketing clinics & growth strategy, Business Synergy with all business units, Go to market strategy for all new business

VP – Retail Sales & Marketing - Apollo Pharmacy- Retail & Ecommerce

Total Retail Outlets – 4800+, currently managing sales /marketing/new outlets expansion/Ecommerce/initiatives responsibilities. Reporting to Executive Vice Chairperson & managing a team of 150+ middle and senior management team. Awarded Young Leader award in 2012 for outstanding business contribution. Total Business Growing at 27% with current turnover of Rs 4,000 Cr.

• Launched corporate employee engagement program/loyalty retention/promotions – contribution of 500cr +, loyalty sales grew from 30% to 50% over last 5 years
• Co – branded HDFC Apollo Medical Benefits Card for corporate employees ( launched in 2015)
• Launched gift card program 'The Healing Card' at group level
• SBI Apollo Co- branded Credit card ( launched in 2018)
• Rolled out various McKinsey initiatives, helped to streamline various processes & improve efficiency of various initiatives & marketing campaign
• Continuously working to improve contribution in chronic segments like Diabetic, Cardiac, Mom & Baby through various marketing