Renjith Kumar
Senior Engineer - Technology
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About
Marketing Automation Professional with 8 years of experience in Oracle Eloqua and 2 years of experience in Salesforce Pardot. Experienced in email campaign execution, lead nurturing, segmentation, automation workflows, reporting, stakeholder management, and marketing operations. Proven ability to deliver high-volume marketing campaigns while maintaining quality, compliance, and performance standards.
Experience
Senior Engineer - Technology - Verticurl Marketing Private Limited - Coimbatore
(2016-10)
- Execute and manage end-to-end email marketing campaigns using Oracle Eloqua and Salesforce Pardot.
- Create and maintain email templates, landing pages, forms, and campaign workflows.
- Developed segmentation strategies that increased email open rates and click-through rates.
- Supported the implementation and maintenance of Pardot and Salesforce integrations.
- Created automated email workflows and lead scoring models to enhance lead management.
- Conducted A/B testing to optimize email content and timing, resulting in improved engagement metrics.
- Monitored campaign KPIs and prepared reports for senior management.
Web designer - ColorsFx - Nagercoil
(2015-02 - 2016-09)
For 1.7 Years, I have been involved in creating responsive websites, single landing pages using HTML, CSS & Java script knowledge
Education
B.E. - Computer Science - st.xavier's catholic college of engineering (2006 - 2010)
