Associate Vice President-North & West Revenue Head – Ad Sales at AHA OTT (2025-08 – Present)
- Heading North & West revenue mandate with ownership of quarterly & annual targets, closures and strategic growth roadmap.
- Driving OTT & CTV business via GTM strategy to maximize client investments across platform IPs.
- Leading a team of Regional Heads, driving performance governance, pipeline discipline and consistent execution across markets.
- Driving go-to-market strategy by identifying priority categories, agency focus accounts and scalable revenue opportunities.
- Managing CXO / senior stakeholder relationships across key advertisers and agency leadership to influence planning decisions.
- Leading high-impact solution selling (Sponsorships, Branded Content, Integrations, Premium Video Inventory) aligned to client KPIs.
- Overseeing deal strategy, negotiation approach and closure planning, ensuring strong win-rate and premium realization.
- Strengthening yield & monetization efficiency through sharper packaging, pricing discipline and strategic deal structuring.
- Driving leadership reporting & business reviews with sharp forecasting, risk/opportunity tracking and closure governance.
North Lead- Ad Sales -ABP NEWS & ASMITA (TV+CTV+DIGITAL) at ABP Network (2020-10 – 2025-08)
- Handling North Region for the ABP NEWS & ASMITA along with their digital handles & CTV; with a highly motivated team of 8 direct reportees, handling the annual business volume to the tune of 70+cr.
- Large Accounts & Major Agencies with utmost precision & delivering numbers with incremental revenue corresponding to the clients & agency bench-markings along with multidimensional selling with CTV & digital streams of the network.
- Generating revenues by selling HIGH-IMPACT properties including MAJOR IMPACT SHOWS, IP's, MAJOR ELECTION SPONSORSHIPS & IMPORTANT DAYS SPONSORSHIPS with TV & DIGITAL based solution on ABP LIVE portals.
- Business development: Guiding the team & keep an eagle's eye on generating new business development with regular reviews.
- Analyzing data for Major & Large Clients about their TV CTV & Digital advertising spends over a period of time to project business monthly & quarterly & yearly.
- The diversified portfolio handled ranges from Client categories ranging from FMCG, Automobiles, Mobiles, Tech, E-commerce, – NESTLE,GSK,DABUR,HMSI,HERO,MARUTI, SUZUKI, NISSAN, SAMSUNG, MOTOROLA, Policy-Bazaar, JK cement & with agencies GroupM,Havas Dentsu, TLG,IPG, OMD etc.
Group Head -Ad Sales- COLORS CINEPLEX and HD & COLORS RISHTEY at Viacom 18 Media (2016-08 – 2020-10)
- Successful track record of surpassing aggressive sales goals by selling FCT & Impact Properties for the channels.
- Handling Major Accounts & Agencies with utmost precision & delivering numbers year on year basis with incremental revenue corresponding to the clients & agency bench-markings. Also handled the retail agencies & government business.
- Movie & GEC genres are more inclined towards data which has helped me & have mastered on data through BARC & other data tools.
- Generating revenues by selling HIGH-IMPACT properties sponsorships including Cricket Nidahas Trophy & Legends CUP, Big Ticket World Television Premieres & impacts on GEC.
- Business development and high touch sales and lead generation activities with key associates. This involved establishing, developing and maintaining relationships, developing and executing account plans and strategies to drive sales.
- Recruiting, mentoring and leading the new team members to ensure efficiency in sales, operations and meeting of prospects.
- Identified brand and category opportunities based on ad spending analyses, audience profile, inventory consumption and competitor analysis.
- Responsible for inventory and revenue management by optimizing airtime capacity, reviewed deal liability against inventory capacity, preparing and revising Upfront and Scatter market place strategies and rate card.
- Conducted account level analysis for long term sales planning as well monthly & quarterly reviews and accurate account projections, worked with operations team for inventory management to support sales forecast and other deep dive analysis for achieving sales target.
Assistant Manager- AD Sales- ABP News, ABP Ananda & ABP Majha at ABP NEWS Network (2012-06 – 2016-08)
- Successful track record of surpassing aggressive sales goals by selling paid commercial time for News (Pan India), Ananda( West Bengal Market), ABP Majha( Maharashtra Market).
- Business development and high touch sales and lead generation activities with key associates. This involved establishing, developing and maintaining relationships, developing and executing account plans and strategies to drive sales.
- Identified brand and category opportunities based on ad spending analyses, audience profile, inventory consumption and competitor analysis.
- Responsible for inventory and revenue management by optimizing airtime capacity, reviewed deal liability against inventory capacity, preparing and revising Upfront and Scatter market place strategies and rate card.
- Conducted account level analysis for long range sales planning and accurate account projections, worked with traffic team for inventory management to support sales forecast and other deep dive analysis for achieving sales target
- Enhanced business performance and client satisfaction by strengthening and standardizing sales processes.
- Negotiated sales contracts with agency and client and assured successful campaign execution by delivering end to end solution from media brief to post campaign analysis.
- Generating revenues by selling impact properties sponsorships including on ground & on air brand activations.
- Administered client accounts, contracts and communication.
- Coordinated in industry events.
- Cultivated relationships and nurtured proposals.
- Delegated to evaluate each client's status before selling add-on advertising.
Executive- AD Sales at Radiocity 91.1 (2010-09 – 2012-06)
- Handling key accounts from Retail Segment which includes Retail, Education, Services, Manufacturers and Corporate hospitality segment as well.
- Generating revenue from the Retail Sector plus the corporate sector.
- Identification of potential market and increasing sales and developing new strategies.
- Monitoring sales and market competencies implementing effective strategies to maximize sales and accomplish revenues and targets.
- Hard selling in terms of doing an innovative activity on quarterly basis helping clients to get maximum Mileage (like dilli ka dambola, city buzz, wedding.com)
- Undertook additional responsibilities: Training New Account Executives.
